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Consolidate Facebook Pixel on WooCommerce

Budget: $25.0 - $40.0 HOURLY / PART_TIME ⭐ 5.00 (4) Romania

wordpress, php, facebook, facebook-api

We run a WooCommerce store (WordPress, self-hosted) selling digital design templates https://sportstemplates.net/. Our Facebook tracking setup is a mess and we need someone who actually knows Meta's ecosystem to clean it up. The situation: - We have 3 Facebook/Meta plugins installed at once. They're redundant and likely conflicting (duplicate events, double-firing, or events not firing at all). - We have 2 Facebook catalogs and nobody knows which one is correct or actively syncing. - We don't trust the data going into Meta right now. What we need when you're done: - One Facebook plugin handling everything, the other two removed cleanly (no leftover scripts, no orphaned pixel code in the theme). - Pixel + Conversions API firing correctly with proper event deduplication (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, with accurate values and currency). - One correct product catalog, synced automatically from our WooCommerce products, with the right feed and no duplicates. - A short writeup of what you changed and why, so we're not back here in three months. Skills required: - Meta Pixel + Conversions API (server-side events, deduplication, event matching quality) - Meta Commerce Manager / product catalogs and feeds - WooCommerce + WordPress (comfortable in the theme and plugin layer) - Ability to use Meta Events Manager / Test Events and Catalog diagnostics to verify your work, not just "set it and hope"
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