CRM Email Engagement Automation

My current CRM needs a clear-cut email automation layer that genuinely lifts customer engagement. The heart of the project is building a workflow that sends highly personalized content to each lead or client, with every step logged back into the CRM for easy tracking and follow-up by the sales team... (Budget: €30 - €250 EUR, Jobs: Automation, CRM, Data Integration, Email Marketing, Excel, Lead Generation, PHP, Software Architecture)