First-Page SEO & Quality Leads

I want my website showing up on the first page of Google for our core search terms and, just as importantly, converting that traffic into genuinely interested leads. The heart of this project is off-page SEO: authoritative mentions, clean link building and a reputation that makes Google trust us... (Budget: $30 - $250 CAD, Jobs: Analytics, Content Writing, Digital Marketing, Internet Marketing, Keyword Research, Link Building, Marketing, SEO)