Urgent: Senior Technical SEO & Google Algorithm Recovery Specialist
seo-audit, google-analytics, seo, on-page-seo, php, javascript, seo-backlinking, html
Preferred qualifications
- Experience: Expert
Urgent: Senior Technical SEO & Google Algorithm Recovery Specialist | Audit, Fixes & Ongoing SEO
Experience Level: Expert
Project Type: Initial less than 7 days audit and implementation, followed by ongoing monthly SEO management
Project Overview
We are looking for a highly experienced, hands-on Technical SEO Specialist to investigate and resolve a significant decline in our website’s organic search visibility, keyword rankings and conversions.
Despite ongoing website improvements, content optimisation and technical updates, our organic performance has declined. We need someone who can identify the actual root causes, implement the necessary fixes and continuously manage our SEO performance.
We are particularly concerned about potential Google algorithm impacts, technical SEO issues, keyword cannibalisation, content quality, indexing problems and backlink-related risks.
We are not looking for a basic SEO audit or generic recommendations. We need an experienced specialist who can diagnose problems, implement fixes and take ownership of ongoing improvements.
Scope of Work
1. Google Algorithm & SEO Recovery
* Investigate organic traffic and ranking declines using Google Search Console and GA4.
* Analyse possible impacts from Google core and spam updates.
* Identify sitewide and page-specific ranking issues.
* Check Google manual actions, security issues and indexing status.
* Determine the root causes of declining visibility using supporting evidence.
* Develop and implement a prioritised recovery strategy.
2. Complete Technical SEO Audit & Fixes
* Crawlability and indexability.
* Canonical tags, XML sitemaps and robots.txt.
* Redirects, 404 errors and duplicate URLs.
* Website architecture and internal linking.
* Core Web Vitals, mobile performance and page speed.
* Structured data and schema markup.
* WordPress, Elementor and Yoast SEO configurations.
* Cloudflare, server responses and Googlebot accessibility.
* Technical errors affecting organic search performance.
The selected specialist must be capable of implementing approved fixes directly.
3. Content Audit & Keyword Cannibalisation
* Audit existing pages and articles.
* Identify keyword cannibalisation and overlapping search intent.
* Detect thin, outdated, duplicated or low-value content.
* Recommend which pages to retain, improve, consolidate, redirect, noindex or remove.
* Optimise content architecture, headings, metadata and internal links.
* Resolve confirmed content issues without unnecessarily losing existing rankings.
All major content removals and redirects must be supported by evidence and approved before implementation.
4. SEO, AEO & GEO Optimisation
Improve organic discoverability across traditional and AI-powered search experiences, including:
* Google Search and Google AI Overviews.
* ChatGPT, Gemini and Perplexity.
* Answer Engine Optimisation (AEO).
* Generative Engine Optimisation (GEO).
* Entity optimisation and topical authority.
* Structured data and content discoverability.
* Brand authority and relevant citation opportunities.
5. Backlink & Spam Risk Investigation
* Conduct a complete backlink profile audit.
* Review existing disavow submissions.
* Identify potentially harmful or unnatural link patterns.
* Investigate spam-related content and website security concerns.
* Recommend evidence-based corrective actions.
* Develop a sustainable, ethical authority-building strategy.
6. Conversion Optimisation
We need to improve qualified organic visibility and conversions.
Responsibilities include:
* Review landing-page performance.
* Identify why organic traffic is not translating into qualified enquiries.
* Improve commercial search-intent targeting.
* Optimise calls to action and conversion pathways.
* Audit GA4 and Google Tag Manager conversion tracking.
* Recommend improvements to generate more qualified conversions.
Initial 7-Day Deliverables
Days 1–2: Comprehensive Investigation
Complete a technical SEO, content, algorithm-impact and search performance audit. Identify the most critical issues and provide an evidence-based diagnosis.
Days 3–5: Priority Implementation
Implement approved technical fixes, resolve confirmed indexing and cannibalisation problems, improve priority pages and address critical SEO issues.
Days 6–7: Validation & Recovery Roadmap
Validate completed changes, provide an implementation report and develop a 30/60/90-day recovery roadmap.
We understand that rankings and organic traffic cannot be guaranteed to recover within seven days. However, the initial investigation, priority fixes and actionable recovery plan must be completed within this timeframe.
Ongoing Monthly SEO Management
Following the initial project, we are looking for a long-term specialist to manage:
* Technical SEO monitoring and maintenance.
* Keyword research and page optimisation.
* Content audits and ongoing improvements.
* SEO, AEO and GEO optimisation.
* Internal linking and website architecture.
* Competitor and backlink analysis.
* Organic conversion improvements.
* Weekly reporting and monthly strategy reviews.
Required Qualifications
* Proven experience recovering websites from significant Google ranking declines.
* Strong technical SEO and Google Search Console expertise.
* Experience investigating Google algorithm and spam update impacts.
* Advanced knowledge of WordPress, Elementor and Yoast SEO.
* Experience with Cloudflare and technical crawling issues.
* Ability to independently investigate, recommend and implement fixes.
Questions for Applicants
Please answer the following:
1. Have you recovered websites affected by major Google ranking or traffic declines? Provide examples and measurable results.
2. How do you distinguish Google algorithm impacts from technical SEO and content-quality problems?
3. What would you investigate during the first 48 hours?
4. What specific deliverables can you complete within seven days?
5. Can you implement technical and content fixes yourself?
6. What tools do you use for technical SEO, cannibalisation and competitor analysis?
7. What is your fixed price for the initial seven-day project and your proposed monthly management fee?
Please do not apply with generic SEO packages, guaranteed rankings, bulk backlink services or automated audit reports.
We are looking for an experienced, reliable SEO specialist who can take ownership of the investigation, implement meaningful improvements and support sustainable long-term organic growth.
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