Website upgrade/modernization and search update, keeping Google Ad and the Analysis

What’s broken The homepage headline is “Simplified Salon Ownership,” so a person looking for a haircut has to guess that “Book Appointment” is a location menu. Instagram posts do the explaining. The contact page’s “Make an appointment” button only goes to Calgary Mission. The public email helloatdomain.ca is linked to nameatdomain.ca. The tour form ends on a CAPTCHA that says “WooHoo!” Stylist names run into room numbers (Bojan Milic Perseus Massage Therapyroom-440), and service filters don’t match across locations. Split the site into two doors, then put one short form on every page. Navigation Replace About / Get Started / Stylist Freedom / Book Appointment / Contact with:  Find a stylist  Locations  For pros  Book a tour (filled button) Footer keeps the nine addresses. Drop the duplicate nav and the sitemap list of every location. Fonts  Headlines: Fraunces (optical size 48–72, weight 460). Editorial, not script.  Body and buttons: Outfit, 16px, line-height 1.5.  Labels: Outfit, 12px, letter-spacing 0.08em, uppercase. Colors: warm paper #F6F1EA, ink #1A1714, one accent #8C3A2F for the tour button only. No gradients, no script logos. Homepage Eyebrow: Studio salons in Alberta and BC Headline: Private studios. Independent pros. One address. Subhead: Company name is a collection of private salon suites. You book the stylist, not a front desk. Pros rent the studio and keep their own clients. Two buttons: Find a stylist · Book a studio tour Three facts, one line each:  Nine locations in Calgary, Airdrie, Edmonton, Vancouver, and South Surrey.  Hair, skin, lashes, brows, waxing, massage, and wellness — each suite is its own business.  Pros get a lockable studio, a fixed fee, and 100% of what they earn. Finder, above the fold on mobile: 1. City 2. Service 3. Results: photo, name, studio name, services. Room number in small type, not in the name. Button: View and book. For pros, four lines, then the form: Your studio. Your calendar. Your products. Citizen covers utilities, WiFi, laundry, and a shared community. Suites run about 85–200 sq ft. One-year term, one-month deposit. Book a tour — we confirm by email or at 1-phone #. Do not use “kickstart,” “elevate your career,” “empire,” or “bespoke path.” Lead form Same fields everywhere, five of them:  First name  Last name  Email  Phone  I am: Booking a service / Looking for a studio If booking: city + service. If a studio: city + specialty (hair, skin, lashes, wellness, other) + when they want to start. Button: Send my details. Thank-you: “We’ll reply within one business day.” Kill the captcha puzzle; use a hidden honeypot. Fire the form on the homepage, every location page, and /get- started. Location pages Title each page with the place and the address, not “Book an Appointment at company name.” South Surrey example: South Surrey · Address, Unit 402. Then the stylist grid, then a one-line note: “Each stylist books their own clients. Can’t find a time? Send your details, and we’ll pass them on.” Reuse that short form. Fix the Mission-only appointment link on the contact page so it opens this same finder. What to do this week 1. New homepage hero and two buttons. 2. Stylist cards: photo, name, studio, service tags. Room number demoted. 3. One form, two intents, on home and every location. 4. Fix the hello@ mailto and the Mission-only button. 5. Move the Instagram feed below the finder. It should not be the first explanation of the brand. ------------------------------------------------------------------------------------------------------------------ BOOKING A TOUR FOCUS The site should sell one thing: a private tour. Everything else supports “Simplified Salon Ownership.” Client booking stays in the footer, not the hero. Homepage Nav: How it works · Locations · Studios · Book a tour Eyebrow: Studio salons · Alberta and BC Headline: Simplified Salon Ownership Subhead: A private studio, a fixed fee, and 100% of what you earn. You design the room, run the calendar, and choose the products. Citizen handles the building. Button: Book a tour Proof line under the button: Nine locations. One-year term. One-month deposit. Tours confirmed by email or at 1-phone # Do not open with “find a stylist,” Instagram, or “bespoke path to elevate your career.” How it works Three steps, then the form again. 1. Tour a location. Walk the suites in Calgary, Airdrie, Edmonton, Yaletown, or South Surrey. 2. Choose a studio. Esthetic, single, or double — about 85 to 200 sq ft. Lockable, yours to design. 3. Open. Secure access seven days a week. Utilities, WiFi, laundry, a personalized page, and client exposure through Citizen. You keep the profit. What you get  Private locking studio  Fixed monthly fee, not a lease, staff, or build-out  Your schedule, products, and client experience  Soaker sink and chair for stylists; certified esthetic sink where needed  A floor of other beauty and wellness pros Cut “kickstart,” “empire,” “dream makers,” and “elevate your career.” Tour form Put this form in the hero, after the three steps, and on every location page. Five fields:  First name  Last name  Email  Phone  Location (Airdrie Kingsview, Calgary Greenwich, Heritage, Marda Loop, Mission, Edmonton Brewery, Edmonton South, Vancouver Yaletown, South Surrey)  Specialty (hair, skin, lashes, brows, wellness, other)  When do you want to start? Button: Book my tour Thank-you: “Tour request received. We’ll confirm your time within one business day.” Drop the captcha that says “WooHoo!” Use a hidden honeypot. Send submissions to helloatdomain.ca — the live mailto currently points at nameatdomain.ca. Fix that. Location pages Each page is a tour page, not a booking directory. Title: South Surrey studio tour Address: Line: Move-in-ready private studios. Fraser Health approved. Button: Book a South Surrey tour → same form, location pre-selected. Repeat that pattern for the other eight addresses already on the contact page. The stylist grid moves below the form, under “Already a client? Book a stylist.” Fonts and page  Headlines: Fraunces, about 56px  Body and the button: Outfit, 16px  Paper #F6F1EA, ink #1A1714, one filled button #1A1714 No script logo, no gradient, no Instagram feed above the form. The feed can sit under the locations.