WooCommerce B2B Developer + On-Page SEO | Fix Quantity Model, Checkout & Avada Cleanup

I run an Italian B2B/B2C e-commerce (www.facoplast.com) selling hardware supplies, ropes, and cords. The site is built on WordPress, WooCommerce, and the Avada (Fusion Builder) theme. Sales are currently near zero due to structural issues. I am looking for a freelancer who can handle both the technical fixes and the on-page SEO. This will be a two-phase project. Phase 1: Technical Fixes & Audit (Priority) Based on my experience, here are the main critical points I want you to address: • Performance: The site works very slowly. • Avada Theme: Most of the website (e.g., the "Offerte" page) looks ugly and is very hard to manage from the backend. The theme was imposed in the past. We don't want to remove it, but we need a more flexible/easy solution to publish our content. • WooCommerce Issues: The e-commerce sales are near to zero. I need you to audit the checkout flow and the product pages to find what is blocking B2B customers from buying. Phase 2: On-Page SEO (After Phase 1) Once the technical issues are fixed, you will optimize the existing product and category pages for B2B Italian keywords. NO blog article writing. We have a Google Analytics account and can share the reports. Requirements: • Proven experience with Avada / Fusion Builder. • Strong WooCommerce development skills (PHP, hooks, conditional checkout fields). • Experience with on-page SEO for e-commerce. • Ability to work on a staging environment first. To Apply: Please answer these questions in your proposal: 1. How do you usually approach a technical audit for a slow WooCommerce site? 2. Can you arrange a plan to solve these problems? What are the steps? 3. Give me a price for each step. 4. Have you worked with Avada? (Yes/No)