WordPress Website Maintenance and Support

WordPress & Zoho CRM Integration Specialist (Freelance) We are looking for a highly reliable, proactive, and technically strong freelancer to take ownership of our WordPress website performance, maintenance, and development. This is not a task-execution role. We expect someone who can identify issues, propose solutions, and ensure our website operates as a high-performing lead generation engine, fully integrated with Zoho CRM. Key Responsibilities • Troubleshoot and resolve front-end and back-end issues with fast turnaround times • Build, update, and optimize WordPress pages (including landing pages for campaigns) • Ensure all forms and lead capture flows are fully functional and properly integrated with Zoho CRM • Diagnose and fix broken lead flows, submission errors, and CRM sync issues • Implement and validate tracking (Google Analytics, Tag Manager, conversions) • Optimize SEO elements (meta titles, meta descriptions, headings, URLs, internal linking) • Ensure pages are properly indexed and follow SEO best practices • Monitor and improve website performance (speed, uptime, responsiveness) • Identify UX/UI improvements and proactively suggest enhancements • Maintain website health (security, updates, plugins) Requirements • Strong experience with WordPress (custom themes, plugins, performance optimization) • Proven experience integrating WordPress with Zoho CRM (Forms, API, workflows, etc.) • Solid knowledge of HTML, CSS, and basic JavaScript • Hands-on SEO experience (on page + technical basics, including meta titles/descriptions) • Experience with Google Analytics and Google Tag Manager • Experience debugging and validating lead tracking end-to-end • Experience with page builders (Elementor or similar) • Experience improving conversion rates and website performance • Familiarity with multilingual websites • Advanced English Preferred Stack (or similar) • Google Analytics / Tag Manager Ways of Working • Task management via Jira • Communication via Email and Microsoft Teams • All work must be documented and tracked • Clear communication on updates, fixes, and blockers is required Expectations & KPIs • Critical issues resolved within 24 hours • No lead loss due to form or integration failures • Fully reliable CRM integration • Accurate conversion tracking • Continuous improvement in SEO and performance Scope & Engagement • Freelance / ongoing collaboration • Mix of ad-hoc fixes and continuous improvements • Flexible workload with expectation of fast turnaround • Availability aligned with Mexico / US time zones What We’re Looking For Someone who takes ownership, moves fast, and thinks beyond execution. You should proactively identify problems, recommend improvements, and ensure the website consistently performs at a high level. Application Requirements • Include 2–3 relevant projects (WordPress + CRM + SEO + tracking) Important: • This role requires hands-on problem-solving and accountability. • We prioritize quality, speed, and reliability over low-cost execution.