WordPress Website Redesign + Migration Off Elementor for High-End Health-Tech Product Brand

Job Description: I am looking for a WordPress designer/developer to redesign and rebuild my existing website for VerdeTerra, a premium indoor air quality / health-tech brand focused on living air purification systems. The current website was built with Elementor, but I want to migrate the main marketing pages away from Elementor. Elementor has become buggy, slow to load, and frustrating to edit, so one of the main goals of this project is to create a cleaner WordPress setup that is easier for me to maintain going forward. The new site should be built using the native WordPress block editor, a lightweight block theme, reusable block patterns, or another clean WordPress-native structure. I am open to recommendations, but I do not want the new core marketing pages rebuilt in Elementor. Existing Website: vtalgae.com Primary Product Focus: The site should shift from being Albero-first to being focused on our upcoming product, Alberello. Alberello is a compact, high-end living air purification system designed for bedrooms, nurseries, home offices, wellness spaces, and premium residential interiors. Albero, our larger product, should remain on the site but be repositioned as a secondary bespoke / architectural / whole-home installation option. Target Markets: The updated site should speak primarily to: -Tech-health and wellness-focused buyers -Parents concerned about children’s indoor air quality -Design-conscious homeowners -Premium residential interiors -Bedrooms, nurseries, home offices, apartments, and wellness spaces Design Direction: The look should remain high-end, warm, minimal, and premium. Think luxury wellness, natural materials, refined product design, and calm health-tech, not a cheap eco-product website. The site should feel closer to: -Luxury wellness product -Premium furniture / interiors brand -Apple / Aesop-style restraint -Nature-powered technology -High-end residential design object Avoid: -Neon green eco branding -Generic SaaS look -Cluttered plugin-style sections -Overly medical or fear-based parent messaging -Heavy animations or bloated layouts Color Palette: I want to retain the current VerdeTerra palette and expand it slightly with warm luxury neutrals. Current brand colors to preserve include: #222E26 — deep green / near-black #31493C — dark forest green #5B9279 — muted green #8FCB9B — soft green #BDD9C0 — pale green #EAE6E5 — warm light neutral Additional recommended accent/support colors may include: -Warm cream / off-white -Soft stone / sand -Charcoal -Muted bronze or warm natural accent The final palette should feel natural, high-end, and residential. Green should be present, but not overwhelming. Design References / Storyboards Provided: I will attach storyboard/mockup images showing the desired structure for the main pages. These are not final polished designs, but they show the intended layout, page hierarchy, section order, and copy direction. Attached storyboards include: 1 - Homepage mockup 2 - Alberello product / landing page mockup 3 - Albero Bespoke page mockup 4 - Science / Research page mockup 5 - Preview List / lead capture page mockup 6 - Journal / Blog page mockup 7 - Current VerdeTerra color palette Please use these storyboards as the starting point, then improve the visual execution, spacing, typography, responsiveness, and polish. I am open as well to your creativity, let's work together on this. Pages to Build or Rebuild: 1 - Homepage ------- Alberello-first hero ------- Clear product introduction ------- Room-based use cases ------- Parent / family health section ------- Tech-health / wellness positioning ------- CTA to Preview List 2 - Alberello Product / Landing Page ------- Primary product page ------- Explain what Alberello is ------- Explain where it belongs: nursery, child’s room, bedroom, home office, wellness room, apartment ------- Design-forward and premium ------- CTA to Preview List 3 - Albero Bespoke Page ------- Reposition Albero as larger-format, bespoke, architectural / whole-home system ------- Include Modern Albero and Traditional Albero as product options ------- Make clear that Alberello is room-level and Albero is bespoke / large-format 4 - Science / Research Page ------- Explain the science in a polished, readable way ------- CO₂, VOCs, particles, air stagnation, Spirulina, HEPA filtration, UV bacterial control, testing/validation ------- Should feel credible without reading like a technical PDF 5 - Preview List / Lead Capture Page ------- Simple landing page for collecting interest in Alberello ------- Form fields: name, email, primary room of interest, message/questions ------- CTA-focused and clean 6 - Journal / Blog Page ------- Rename or reposition Blog as Journal ------- Include featured Alberello post area ------- Category structure such as Alberello Updates, Indoor Air + Family Health, Design + Wellness, Research Notes, Behind the Build ------- Clean blog card layout 7 - Basic About / Contact Cleanup ------- Light cleanup if needed to match the new visual system Technical Requirements: -WordPress-based rebuild -Migrate main marketing pages away from Elementor -Use native WordPress block editor, block patterns, reusable sections, or lightweight block theme approach -Keep the site easy for me to edit myself later -Do not break existing WordPress, WooCommerce, forms, blog posts, or product functionality -Elementor can remain installed temporarily for legacy pages, but the new main pages should not depend on Elementor -Mobile responsive -Fast-loading -Clean structure -Basic SEO setup: page titles, meta descriptions, H1/H2 hierarchy, image alt text -Reusable design system / sections where practical Deliverables: -Rebuilt WordPress pages listed above -Migration of core marketing pages away from Elementor -Updated navigation -Reusable block patterns or clearly editable page sections -Desktop and mobile responsive design -Basic SEO fields completed -Final color palette and typography applied consistently -Old Elementor pages left safely backed up until approved -Simple handoff instructions showing how I can edit sections, change text, swap images, and update CTAs myself Important Workflow Requirement: Please do not make major changes directly to the live homepage without a safe process. I want the work done on duplicated draft pages, staging, or another safe workflow so the live site does not break during the redesign. Budget: Please quote a fixed price. This is a focused small business website refresh using existing content, a live website, and provided storyboard/mockups. I am not looking for a large agency-style rebuild.