Artist Brand Social Growth Strategy

I run a visual-art brand with its own line of merch. Right now my presence is limited to Instagram and Facebook, but I need a sharper, more cohesive identity and a concrete plan that turns scrolling artists and art-lovers into paying customers... (Budget: $750 - $1000 USD, Jobs: Branding, CapCut, Content Creation, Facebook Marketing, Instagram, Marketing Strategy, Shopping Cart Integration, Social Media Marketing, Video Editing, Visual Merchandising)