Programmatic Ad Operations & Curation Analyst (CTV / DSP / SSP)

# Programmatic Ad Operations & Curation Analyst (CTV / DSP / SSP) **Remote | Contract | Ongoing Opportunity** ## About Splashbay Media Splashbay Media is a growing programmatic advertising company specializing in Connected TV (CTV), streaming, private marketplace (PMP) deals, and supply-side advertising solutions. We work with publishers, SSPs, DSPs, and advertisers to create, manage, optimize, and scale programmatic advertising deals. We're looking for an experienced, hands-on **Programmatic Ad Operations & Curation Analyst** who understands how programmatic advertising works and can independently manage deals, analyze performance, troubleshoot issues, and optimize campaigns. **This is not just a reporting position. We need someone who can work directly inside advertising platforms, manage deal operations, and use data to improve performance.** ## Key Responsibilities ### 1. Programmatic Ad Operations & Deal Curation - Create, configure, manage, and optimize PMP and curated programmatic deals. - Work directly inside SSP and DSP platforms to manage day-to-day operations. - Support deal curation, including selecting inventory, organizing publisher deals, setting pricing floors, and managing targeting. - Manage deal IDs, publisher inventory, and advertiser-specific deal groups. - Monitor deal activation, delivery, bid activity, and spend. - Troubleshoot deal setup, bid response, pricing, and campaign delivery issues. - Work across multiple SSPs and exchanges, including Index Exchange, Magnite, PubMatic, Nexxen, and similar platforms. - Maintain accurate records of deals, publishers, pricing, and operational changes. ### 2. Analytics & Performance Optimization - Analyze performance across publishers, SSPs, DSPs, advertisers, and individual PMP deals. - Monitor bid requests, bids, impressions, media spend, CPMs, and delivery. - Calculate and analyze bid rates, win rates, and impression-to-bid conversion rates. - Identify underperforming deals and determine why they aren't scaling. - Analyze daily and weekly trends to identify growth opportunities. - Review publisher-level and exchange-level performance. - Evaluate pricing floors and performance to help improve margins and delivery. - Provide clear, actionable recommendations based on data. ### 3. Hands-On Troubleshooting - Investigate why deals aren't receiving bids or generating impressions. - Identify issues with deal IDs, pricing, targeting, inventory availability, or platform configuration. - Work with SSP and DSP support teams to resolve technical and operational problems. - Monitor performance changes and proactively flag issues. - Make approved adjustments directly inside platforms rather than simply recommending changes. - Validate that optimizations are actually improving results. ### 4. Reporting & Data Management - Build and maintain performance reports using Excel and Google Sheets. - Create pivot tables, formulas, and performance comparisons. - Analyze large CSV exports from advertising platforms. - Track performance by publisher, exchange, advertiser, and deal ID. - Compare daily, weekly, and monthly performance. - Identify reporting discrepancies across platforms. - Provide concise summaries explaining what is working, what isn't, and what needs to change. ## Required Experience - **3+ years of hands-on experience** in programmatic advertising, AdOps, campaign operations, or deal curation. - Direct experience working inside DSP and/or SSP platforms. - Strong understanding of programmatic advertising, RTB, PMP deals, deal IDs, and ad exchanges. - Experience with programmatic deal curation and supply-side operations. - Ability to create, manage, troubleshoot, and optimize programmatic deals. - Strong analytical skills and advanced Excel or Google Sheets proficiency. - Experience analyzing bid requests, bids, impressions, CPMs, spend, and delivery metrics. - Understanding of pricing floors, auction dynamics, and campaign pacing. - Ability to independently investigate and resolve operational issues. - Strong communication skills and attention to detail. ## Preferred Experience - Connected TV (CTV), OTT, and streaming advertising. - Experience with Index Exchange, Magnite, PubMatic, Nexxen, or similar SSPs. - Familiarity with DSPs such as The Trade Desk, StackAdapt, DV360, or similar platforms. - Experience with curated marketplaces, supply-path optimization, and publisher inventory management. - Understanding of programmatic margins, revenue, and inventory pricing. - Experience working with multiple publishers and exchanges simultaneously. **SQL, Python, and programming experience are not required.** We are primarily looking for strong programmatic platform expertise, hands-on operational skills, and analytical ability. ## What We're Looking For We're looking for someone who is: - **Hands-on:** Comfortable logging into platforms, creating deals, troubleshooting issues, and making changes. - **Analytical:** Can identify trends, interpret performance data, and explain what's happening. - **Experienced in curation:** Understands how inventory is packaged, priced, and distributed through PMP deals. - **Proactive:** Identifies issues without waiting for someone else to flag them. - **Independent:** Can manage daily responsibilities with limited supervision. - **Detail-oriented:** Understands the importance of accurate deal configurations, reporting, and pricing. ## Engagement Details - Remote contract position. - Ongoing opportunity with consistent work. - Must be available for regular communication and collaboration with our team. - Flexible working hours with some overlap for meetings and operational coordination. - Potential for expanded responsibilities over time. ## How to Apply Please include the following in your proposal: 1. Which SSPs and DSPs have you personally worked inside? Describe your hands-on experience. 2. Have you created and managed PMP deals or curated marketplaces? Please provide examples. 3. Describe a situation where a deal was receiving bid requests but wasn't generating impressions. How did you troubleshoot it? 4. What metrics do you monitor to evaluate the health and performance of a programmatic deal? 5. What experience do you have with CTV or streaming advertising? **Important:** We are specifically looking for candidates with real programmatic AdOps and deal curation experience. General digital marketers, media buyers without PMP experience, and general data analysts are not the right fit for this position.