Lead-Generation Email Campaign Setup

I’m gearing up to launch a text-focused email sequence aimed squarely at generating qualified leads. The audience is B2B, so every message must read formal and professional while still encouraging replies or click-throughs to a gated resource on my site... (Budget: $25 - $50 USD, Jobs: B2B Marketing, Copywriting, Email Marketing, Internet Marketing, Lead Generation, Mailchimp, MailerLite, Marketing, Sales)