Local Retail Meta Ads Campaign

I want to roll out a Meta (Facebook & Instagram) advertising campaign aimed squarely at driving leads and in-store sales from shoppers in my immediate area. The focus is retail, so every creative, audience segment, and bid strategy must speak to people who live nearby and are ready to buy now... (Budget: ₹1500 - ₹12500 INR, Jobs: A/B Testing, Advertising, Digital Marketing, Facebook Ads, Facebook Marketing, Instagram Ads, Internet Marketing)