Google Ads Lead Generation Campaign

I run a stamped-concrete re-sealing and deck-refinishing company and I’m ready to turn Google Ads into a steady stream of residential leads. I already have an account and a functional website, but neither is working hard enough for me right now... (Budget: $100 - $350 USD, Jobs: A/B Testing, Google Ads, Google Analytics, Internet Marketing, Lead Generation, PHP, PPC Marketing, SEO)