Web Designer / Developer Needed to Redesign Ecommerce Consultancy Website

We are looking for an experienced individual web designer/developer to redesign and rebuild our company website. Shoman Solutions is a UK-led ecommerce development business specialising in Adobe Commerce, Magento, Shopify, ecommerce integrations, technical audits and Magento to Shopify migrations. Our current website uses a React frontend with WordPress as the backend/CMS, and ideally we would like to keep this headless approach. However, we want the new version to be much faster, more polished, better structured and more conversion-focused. The goal is not just to make the site look better — we want the website to help generate enquiries from ecommerce brands, agencies and potential contract clients. We are a software-engineer-led business, so we are looking for someone who can communicate clearly, make sensible technical decisions, and produce clean, maintainable work. We are not looking for someone who simply applies a template without understanding the business or technical requirements. ## Preferred technical direction We would prefer to keep a modern React-based frontend with WordPress as the CMS. Preferred stack: * Next.js frontend * Headless WordPress backend * Static generation / server-side rendering where appropriate * Optimised page speed and Core Web Vitals * SEO-friendly page structure * Fast page load times * Clean, maintainable code * Easy content editing through WordPress We are also open to recommendations if you believe a different stack would give better performance, for example Astro with Headless WordPress, but please explain your reasoning. We do not want a slow client-side-only React SPA. ## What we need We need someone who can help with: * Website redesign * React / Next.js frontend development * Headless WordPress integration * Responsive design for desktop and mobile * Fast page load performance * SEO-friendly implementation * Clean reusable components * Improved page structure and visual hierarchy * Conversion-focused layouts * Case study and blog/insight templates * Contact form integration * Easy CMS management through WordPress ## Website positioning The website should position Shoman Solutions as a specialist ecommerce technical partner, not a generic web development agency. The key message is: UK-led Adobe Commerce & Shopify development for growing ecommerce brands The website should communicate: * senior technical expertise * UK-led ecommerce development * Adobe Commerce / Magento specialism * Shopify migration capability * ecommerce integrations experience * reliability and trust * flexible support without traditional agency overhead ## Important We are not looking for someone to simply apply a template. We want someone who understands B2B website design, conversion-focused layouts, performance and professional service positioning. We will provide the business positioning, sitemap, page structure and content direction. A more detailed brief/wireframe will be shared with shortlisted candidates. We prefer to work with an individual freelancer rather than an agency. Small teams may be considered only if the person applying will be directly involved in the design and development work. The listed budget is indicative only. We are open to discussing the right budget based on your experience, proposed approach, portfolio quality and the final agreed scope. Please provide a realistic fixed-price estimate or phased estimate in your proposal. ## Please include in your proposal Please answer the following: 1. What stack would you recommend for this project and why? 2. Do you recommend Next.js + Headless WordPress, Astro + WordPress, or something else? 3. Can you provide examples of fast React/Next.js or headless WordPress websites you have built? 4. Would you handle both design and development? 5. How would you approach performance optimisation? 6. How would you structure WordPress for easy content editing? 7. What would your process be? 8. How long would you expect the project to take? 9. What would you need from us to get started? Please start your proposal with the phrase Headless Ecommerce Redesign so I know you have read the brief properly. We are looking for someone reliable, detail-oriented and able to create a clean, professional, high-performing website that helps convert visitors into enquiries.