Luxury Website Redesign & Editorial Shopping Experience

Luxury Website Redesign & Editorial Shopping Experience Project Overview I am the founder and principal designer of Naomi Stroh Interiors, a luxury interior design studio. In addition to my design practice, I am launching a premium consumer product brand and expanding my website into a curated editorial destination. I am looking for an experienced web designer/developer who can elevate my existing website into a sophisticated, high-end digital experience that combines luxury design, editorial storytelling, and curated shopping. This is not a basic website redesign. I want to build a platform that reflects the quality of brands such as Architectural Digest, Studio McGee, Goop, Amber Interiors, and Kelly Wearstler. Project Goals Refresh my existing website with a more elevated luxury aesthetic. Improve user experience and navigation. Create a new section called The Edit that features beautifully curated product collections. Implement affiliate shopping capabilities so visitors can purchase products I recommend. Optimize the site for desktop and mobile. Improve page speed and SEO while preserving my existing rankings. Create a scalable structure that can grow with my business. The Edit One of the primary goals is to build a premium editorial shopping experience. Examples include: The Beach House Edit™ The Family Home Edit™ The Designer's Cleaning Cabinet™ The Pet Owner Edit™ Holiday Entertaining Monthly Designer Finds Each collection should include: Beautiful product photography Product title Short designer commentary explaining why I recommend it "Naomi Approved" badge or similar branding Affiliate shopping links Clean, editorial layout Category navigation and filtering Easy-to-update product management The shopping experience should feel like a luxury magazine—not a typical online store. Website Improvements I would like recommendations and implementation for: Improved homepage Better portfolio presentation Stronger project storytelling Improved About page Better Services page Journal/blog improvements Clear calls to action Newsletter integration Elegant typography Premium animations and transitions Luxury visual hierarchy Technical Requirements Please advise on the best platform and tools if improvements are recommended. Experience with any of the following is a plus: Squarespace Shopify WordPress Webflow Affiliate marketing integrations Amazon Associates ShopMy LTK RewardStyle SEO Google Analytics Email marketing integrations Deliverables Complete website redesign New editorial shopping section ("The Edit") Affiliate link implementation Mobile optimization SEO improvements Easy backend for updating products and collections Style guide for maintaining consistency Documentation or training on how to add future collections Ideal Candidate I'm looking for someone who has experience designing websites for luxury brands, interior designers, lifestyle brands, fashion, hospitality, or editorial publications. Please include examples of projects that demonstrate: Luxury aesthetics Editorial layouts Product curation Affiliate commerce Beautiful typography Exceptional user experience If you've built websites that combine storytelling with shopping, I'd love to see them. This is intended to become a long-term relationship as my business expands into additional editorial collections, digital products, and consumer brands.