Lead-Focused Social Media Marketing & Advertising

My website is finally live and I am ready to start turning paid social into a steady stream of leads and sales. Facebook and Instagram feel like the natural first step, but I am happy to hear data-backed suggestions for other channels that could complement them... (Budget: $15 - $25 CAD, Jobs: Advertising, Content Creation, Digital Marketing, Facebook Ads, Facebook Marketing, Instagram Marketing, Internet Marketing, Lead Generation, Marketing Strategy, Social Media Marketing)