Growth Marketing & Content Manager

Khôra Home, Khôra Marketplace & Eat Your Greens! Organic Farm We are seeking a full-time Growth Marketing & Content Manager who can help build awareness, authority, trust, and sales across Khôra Home, Khôra Marketplace, and Eat Your Greens. This is a highly execution-focused role for someone who thrives in a startup environment, moves quickly, creates consistently, understands storytelling, and knows how to turn innovation into engaging content that drives customer action. The immediate need is to rebuild and accelerate our digital presence. Over the last year, our social media channels have not received the attention required to support the amount of innovation, product development, research, partnerships, and market opportunities underway. There is significant content that needs to be created to establish our foundation, educate our audience, grow our community, and position our brands as leaders in the future of food, functional nutrition, and local agriculture. The goal is to move from limited visibility to a strong, consistent, trusted brand presence — creating enough content, engagement, and authority that future marketing campaigns can focus on acceleration rather than rebuilding the foundation. This role is approximately: --- 70% Content Creation & Publishing * Creating daily content across multiple platforms * Turning company updates, science, products, partnerships, and customer stories into engaging posts * Producing short-form videos, reels, educational content, graphics, and storytelling campaigns * Repurposing content efficiently across channels --- 20% Community Growth & Engagement * Building relationships with followers, customers, farmers, vendors, and partners * Increasing engagement and conversations * Growing brand communities * Responding, interacting, and identifying opportunities --- 10% Analytics & Optimization * Tracking performance * Understanding what content drives followers, engagement, leads, and sales * Using data to refine content strategy * Identifying trends and opportunities This is not a role focused solely on creating marketing plans. We need a hands-on builder who can execute quickly, create momentum, and produce measurable growth. --- Primary Responsibilities Manage and grow content across: * Instagram * Facebook * LinkedIn * Reddit * iown.ai * Additional platforms as appropriate Create a consistent stream of content including: * Short-form videos * Reels * Educational posts * Product demonstrations * Founder stories * Behind-the-scenes content * Customer stories * Science-based education * Community-focused posts * Sales-driven campaigns The expectation is to establish a high-volume content engine with multiple pieces of content distributed daily. --- Content Development Areas Khôra Home https://khorahome.com/ * The future of growing food at home * Soil-based growing technology * Science behind healthier plants * Plant growth experiments * Harvest results * Growing education * Product development * Residential, commercial, and retail opportunities * Sustainability * Local food systems Khôra Sprout - The Grower's Platform (membership access only) https://khorahome.com/login Farmer Adoption & Partnerships https://eatyourgreensorganicfarm.com/ * Our first external farmer adopting Khôra Home technology * Real-world growing results * Farmer success stories * Partnerships * Expansion of local food production Eat Your Greens & Co-Branded Product Development * Functional honey products * Salad dressings * Nutrition powders * Pet wellness products * Specialty food products * New product launches * Daily wellness integration * Product education Khôra Marketplace https://khoramarketplace.com/ A primary objective is driving awareness and sales through Khôra Marketplace as the destination for discovering local, innovative, and functional food products. * Customer purchases * Vendor awareness * Farmers market participation * Artisan business growth * Vendor recruitment * Marketplace education * Product discovery The goal is to make Khôra Marketplace Sales & Growth Responsibilities The successful candidate will help increase: * Khôra Marketplace sales * Eat Your Greens product sales * Khôra Home pre-sales * Vendor participation * Customer engagement * Brand followers * Qualified leads Content should not only build awareness but also move customers toward action. --- Analytics & Growth Measurement Use available tools and analytics to understand: * What content generates engagement * What drives follower growth * What creates customer interest * What converts into sales Monitor: * Reach * Engagement * Followers * Website traffic * Marketplace activity * Product sales ---Ideal Candidate We are looking for someone who is: * A strong content creator * A storyteller * Comfortable creating video content * Experienced with social media growth * Organized and highly productive * Comfortable managing multiple content streams * Familiar with AI content tools * Data-driven * Creative and analytical * Able to work independently * Excited by food innovation, health, agriculture, and sustainability The right person will not wait for perfect conditions — they will take existing ideas, information, products, and stories and turn them into consistent market momentum. First 90-Day Success Goals Within the first 90 days, success looks like: * Creating a complete content recovery plan * Establishing daily posting cadence * Building a large content library * Increasing followers and engagement * Creating repeatable content workflows * Improving brand visibility * Building trust and authority * Supporting measurable sales growth * Driving customers to Khôra Marketplace * Creating the foundation needed for future marketing scale This is an opportunity to join an innovative company at a critical growth stage and help define the voice of the future of food. We are a long standing company on Upwork and have hired incredible people over the years. This is a full-time opportunity for the right person. https://www.instagram.com/khorahome/ https://www.facebook.com/profile.php?id=100094737557476 https://www.youtube.com/channel/UCj_0ORks-7AdxYkRQJS5yGQ https://nextdoor.com/ https://business.google.com/locations?hl=en&gmbsrc=all-en-z-z-z-gmb-l-z-d~bgcmhp-hom_sig-u https://www.instagram.com/khoramarketplace/ https://www.facebook.com/profile.php?id=61566401731787 https://www.reddit.com/user/KhoraMarketplace/