Website Analysis and SEO Boost

Hi, I'd like you to compare my website against my competitor's and let me know what changes I should make to improve it. I'm also looking to boost my organic SEO, since my site currently isn't showing up in Google search results... (Budget: $250 - $750 USD, Jobs: Content Strategy, Internet Marketing, Link Building, Marketing, SEO, SEO Auditing, Web Development, Website Optimization)