WordPress DIVI Website for Business

**Project Overview** I’m looking for an experienced WordPress designer/developer to build a high-conversion marketing site for my new business book, *The Butterfly in the Boardroom*, and the broader ecosystem around it (seminars, consulting, and educational content). The site must be built on WordPress using the DIVI theme. I will provide brand copy, images, and videos. Your role is to turn this into a polished, fast, and engaging marketing site with strong visual impact and clear calls to action. **Goals of the Site** - Promote and sell the book (pre-order and ongoing sales) - Explain and visually showcase the core concepts from the book - Capture leads for: - Seminars and workshops - Business consulting engagements - Online courses/educational content (current and future) - Host/media ready: About the author, speaking topics, and media kit - Integrate email list sign-up and basic analytics **Platform & Tech Requirements** - Built on **WordPress** - Use the **DIVI theme** (I will provide license access if needed) - Mobile-responsive and fast-loading - SEO-friendly structure and clean code - Basic on-page SEO setup (titles, meta, alt tags, headings) **Core Pages/Sections** At minimum, the site should include: - Home (high-impact hero, book hook, key benefits, social proof placeholders) - Book Page (synopsis, who it’s for, blurbs/reviews, purchase links) - Concepts/Framework Page(s) (visual explanation of the key ideas from the book) - Seminars & Workshops (overview, formats, outcomes, inquiry form) - Consulting (services overview, ideal clients, process, inquiry form) - Education / Courses (current offers plus “coming soon” for future programs) - About the Author - Media / Speaking (bio, topics, downloadable headshot, contact) - Blog or Insights (set up structure; I can add content later) - Contact / Lead Capture (forms integrated with email service) **Design & Marketing Style** - Clean, professional, and modern—business audience, but with energy - Strong typography for the book title and key concepts - Effective use of provided **images and videos** to tell the story - Clear, compelling **calls to action** (book purchase, seminar inquiry, email signup) - “Marketing sizzle” — smart section layouts, scroll-triggered engagement, and a persuasive visual narrative, not just a brochure site **Plugins & Integrations** Please recommend and configure essential plugins, such as: - Security (e.g., Wordfence or similar) - Caching/performance (e.g., WP Rocket or similar) - SEO (e.g., Yoast or Rank Math) - Forms (e.g., Gravity Forms, Contact Form 7, or DIVI forms) - Email marketing integration (e.g., Mailchimp, ConvertKit, or similar – I’ll confirm which) **What I Will Provide** - Final book title, subtitle, cover art - Core website copy (can collaborate on light editing) - Images and videos - Branding guidance (tone, colors, example covers, etc.) - Hosting and domain ready to use **Deliverables** - Fully functional WordPress site using DIVI, installed on my hosting - All agreed-upon pages built and styled - Basic SEO and performance optimization **Ideal Freelancer** - Proven experience building **WordPress + DIVI** marketing sites - Strong design eye and understanding of **conversion-focused** layouts - Experience working with authors, coaches, consultants, or thought leaders is a plus - Good communicator who can suggest improvements, not just take orders **To Apply, Please Include** 1. 3–5 examples of WordPress (DIVI if possible) sites you’ve designed (preferably for authors, coaches, or businesses selling services/events). 2. A brief note on how you would structure the homepage to promote both the book and seminars/consulting. 3. Your estimated timeline and budget for initial launch. *** You can paste this directly into your Upwork job post and tweak any details (email platform, hosting, etc.) to match your setup.