Premium Website Designer

Premium Website Designer / Brand Strategist Needed for Private Casino VIP Ranch Hospitality Brand Job Description: I am looking for an experienced website designer, brand strategist, and possibly copywriter to help build the online presence for a private casino VIP hospitality business based at Oasis K Ranch in Northern California. This project involves two connected brands: Oasis K Ranch / OKR The physical ranch property and private hospitality estate. High Limit Reserve The exclusive casino VIP hospitality experience operated at Oasis K Ranch. Oasis K Ranch previously had public-facing positioning around events, weddings, overnight stays, and general ranch use. That is no longer the direction. The property is being repositioned 100% toward private casino VIP hospitality, casino partner experiences, high-value guest entertainment, and select corporate/private hospitality. We need a website strategy and build that makes this look premium, private, trustworthy, and valuable to casino executives, VIP marketing directors, casino hosts, corporate buyers, and high-net-worth private groups. This is not a basic ranch website. This is not a wedding venue website. This is not a dude-ranch website. This is not a generic event-center website. The brand should feel like: * Private ranch estate * Casino VIP hospitality * High-end private club * Luxury outdoor experience * Premium corporate retreat * Quiet luxury * Masculine, warm, refined, and professional * Exclusive, but not flashy * High-trust and confidential The website needs to create curiosity, credibility, and value without revealing the entire business model publicly. Primary Objective: Create a premium web presence that helps casino partners and high-end private clients immediately understand that Oasis K Ranch / High Limit Reserve is a serious, private, differentiated hospitality experience for valuable guests. The site should support: * Casino partnership inquiries * VIP marketing director inquiries * Casino host conversations * Corporate/private event inquiries * Private sales conversations * Lead capture * Brand credibility * Premium positioning * Future sales deck and marketing support Important Strategic Direction: We are not looking to keep the old public event/wedding/overnight-stay positioning. That language needs to be removed or replaced. The new strategy should likely include: 1. A rebuilt **Oasis K Ranch** website that presents the ranch as the private property, estate, and hospitality setting. 2. A separate or connected **High Limit Reserve** website or landing page focused specifically on the casino VIP/private partner experience. 3. A private or password-protected section for more detailed partner information, pricing, operations, and experience details. We are open to your recommendation on whether this should be two separate websites, one website with two brand sections, or one primary site with separate landing pages. However, the brand strategy must be clear and premium. Scope of Work Needed: We are looking for help with some or all of the following: * Brand strategy * Website strategy * Sitemap and page structure * Website design * Website copywriting or copy refinement * Repositioning Oasis K Ranch away from weddings/events/overnight stays * Creating the High Limit Reserve casino VIP brand presence * Homepage design * Casino partner landing page * Private experience overview page * Corporate/private hospitality page * About/story page * Gallery/video integration * Inquiry/contact form * Mobile optimization * SEO basics * Website speed and security * Analytics setup * Backend setup so we can make future edits * Optional ongoing support Possible Website Pages: For Oasis K Ranch: * Home * The Ranch * Private Hospitality Estate * Gallery / Video * About * Partner Inquiry * Contact For High Limit Reserve: * Home * The Private Experience * Casino VIP Partnerships * Corporate & Private Groups * Guest Safety & Standards * The Ranch Setting * Private Inquiry * Password-Protected Partner Page Design Direction: The look and feel should be premium and understated. Visual direction: * Warm wood * Stone * Leather * Metal * Glass * Ranch luxury * Private club feel * High-end hospitality * Strong photography and video * Clean typography * Professional layout * Excellent mobile experience * Strong first impression This should feel exclusive and valuable, not cheesy or overdone. What I Do Not Want: * Generic WordPress template with the logo swapped in * Cheap ranch/event venue look * Wedding venue look * Airbnb-style overnight rental positioning * Flashy Las Vegas design * Cartoon Western fonts * Overly busy layouts * AI copy that sounds fake * Publicly revealing too much of the business model * Poor mobile design * Slow website * Weak contact forms * A freelancer who only designs pages but cannot think strategically Confidentiality: This project involves a private hospitality concept aimed at casino VIP guests and high-value clients. The selected freelancer may need to sign an NDA before receiving deeper business details, photos, videos, pricing, internal strategy, or operational information. The public website should create enough interest to support serious conversations, but it should not expose the entire operating model. Ideal Freelancer: You should have experience with one or more of the following: * Luxury hospitality websites * Private club websites * High-end real estate websites * Corporate retreat websites * Destination experience websites * Casino, entertainment, or VIP-facing brands * Premium service businesses * High-end brand positioning * Conversion-focused website design You must be able to think like a strategist, not just a web designer. This website is not just a brochure. It is a credibility tool and sales tool. Platform: We are open to WordPress, Webflow, Framer, Squarespace, or another platform if you can explain why it is the right choice. The platform must be: * Professional * Fast * Secure * Easy to update * Mobile-optimized * Scalable * Suitable for premium branding * Capable of handling video/photo content well Deliverables: Please include your recommended deliverables in your proposal. Likely deliverables include: * Brand/website strategy recommendation * Sitemap * Wireframes or layout direction * Homepage design * Full website design * Website development/build * Mobile optimization * Basic SEO setup * Contact/inquiry form * Analytics setup * Launch support * Training or written instructions for future updates Proposal Requirements: Please answer the following questions in your response: 1. What platform would you recommend for this project and why? 2. Would you recommend one website, two websites, or one website with separate branded sections? Why? 3. How would you reposition Oasis K Ranch away from weddings, overnight stays, and public events? 4. How would you position High Limit Reserve for casino VIP partners and high-end private/corporate buyers? 5. How would you create curiosity without giving away the entire business model? 6. Do you provide copywriting, or would we need to provide the copy? 7. Please show 3 examples of websites you have built that feel premium, luxury, private, hospitality-focused, or high-end. 8. What would your process look like from start to finish? 9. What information, photos, videos, or brand materials would you need from us? 10. What is your estimated timeline? 11. What is your estimated price range? 12. Will the work be done by you personally or by a team? 13. Do you offer post-launch support? Budget / Work Structure: I prefer milestone-based work. A possible structure could be: 1. Discovery / brand strategy 2. Sitemap and wireframe 3. Homepage design 4. Full website design 5. Development/build 6. Revisions 7. Launch 8. Post-launch support I am not looking for the cheapest freelancer. We are looking for the right person or team who can create a premium, business-focused website that supports a serious private hospitality venture. Please do not apply with a generic copy-and-paste proposal. We will only consider proposals that show you understand the positioning challenge.