Digital marketing and website design

Senior Digital Marketing & Website Development Expert (Long-Term Partnership) About Us We are Exposoft Education Pvt. Ltd., an EdTech company developing innovative educational solutions for schools, teachers, parents, and students. Our products include printed textbooks, digital learning apps, AI-powered educational content, LMS platforms, coding and robotics programs, and school management solutions. We are looking for an experienced professional or agency who can become our long-term digital growth partner by developing, maintaining, and continuously improving our website while executing high-performance digital marketing campaigns. ⸻ Project Objectives Your primary responsibility is to increase our online visibility, generate qualified leads, improve our website performance, and help convert visitors into customers. ⸻ Scope of Work 1. Website Design & Development * Design a modern, professional, and conversion-focused website. * Improve user experience (UI/UX). * Develop responsive pages for desktop, tablet, and mobile. * Create high-speed, SEO-friendly websites. * Optimize Core Web Vitals and page load speed. * Create landing pages for marketing campaigns. * Implement enquiry forms, lead capture forms, and contact forms. * Integrate CRM, WhatsApp, email, and chatbot systems. * Configure Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking. * Ensure website security, backups, and regular maintenance. * Fix bugs and continuously improve website performance. * Implement structured data (Schema.org) for better search visibility. ⸻ 2. Search Engine Optimization (SEO) * Website SEO audit. * Technical SEO. * On-page SEO. * Off-page SEO. * Keyword research. * Competitor analysis. * Internal linking. * Backlink strategy. * Content optimization. * Local SEO (where applicable). * Improve Google rankings for education-related keywords. ⸻ 3. Google Ads * Google Search Campaigns. * Display Campaigns. * Performance Max Campaigns. * YouTube Ads. * Remarketing Campaigns. * Landing page optimization. * Budget optimization. * Weekly performance improvements. ⸻ 4. Meta Advertising * Facebook Ads. * Instagram Ads. * Lead Generation Campaigns. * Remarketing. * Brand Awareness Campaigns. * Video Advertising. * Audience creation and optimization. ⸻ 5. LinkedIn Marketing * B2B marketing. * School lead generation. * Distributor acquisition. * Brand positioning. * Thought leadership campaigns. ⸻ 6. Content Marketing * SEO blogs. * Product pages. * Case studies. * Landing page copy. * Educational articles. * Email newsletters. * Marketing copywriting. ⸻ 7. Social Media Management Manage and grow our presence on: * Facebook * Instagram * LinkedIn * YouTube * X (Twitter) Responsibilities include: * Content planning * Graphic coordination * Post scheduling * Community engagement * Analytics * Monthly growth reporting ⸻ 8. Email Marketing * Lead nurturing campaigns. * Marketing automation. * Newsletter creation. * Product launch campaigns. * Customer retention campaigns. ⸻ 9. Conversion Rate Optimization (CRO) * Landing page optimization. * A/B testing. * Funnel analysis. * Heatmap analysis. * Improve enquiry and demo conversion rates. ⸻ 10. Analytics & Reporting * Google Analytics 4 * Google Search Console * Google Tag Manager * Meta Business Suite * Monthly KPI dashboard * Weekly progress reports * Marketing performance review ⸻ Target Audience * Schools * School groups * School owners * Principals * Teachers * Educational distributors * Parents * Students * Government education departments * International education partners ⸻ Deliverables * Website redesign and continuous improvement. * SEO implementation. * Landing page development. * Digital marketing strategy. * Google Ads management. * Meta Ads management. * LinkedIn marketing. * Social media management. * Monthly content calendar. * Monthly SEO report. * Website performance reports. * Weekly campaign reports. * Monthly performance presentation. ⸻ Required Skills * Website design and development (WordPress or other modern CMS/frameworks). * HTML, CSS, JavaScript, PHP (or relevant technologies). * UI/UX design. * SEO (Technical, On-page, Off-page). * Google Ads. * Meta Ads. * Google Analytics 4. * Google Tag Manager. * Conversion optimization. * Marketing automation. * Excellent English communication skills. * Experience with B2B and EdTech marketing is highly preferred. ⸻ Proposal Requirements Please include: 1. Portfolio of websites you have developed. 2. Examples of education or SaaS websites. 3. SEO success stories with measurable results. 4. Google Ads case studies. 5. Meta Ads case studies. 6. Website speed optimization examples. 7. Monthly reporting samples. 8. Your proposed digital marketing strategy for an EdTech company. 9. Estimated monthly hours. 10. References from previous clients. ⸻ Budget * Initial budget: ₹1,00,000 per month. * This role is intended to become a long-term partnership. * The budget will increase based on measurable growth, lead generation, website performance, and return on investment. ⸻ Success Metrics Your performance will be measured by: * Increase in qualified website traffic. * Number of high-quality school and distributor leads generated. * Website speed and Core Web Vitals improvements. * Organic keyword rankings. * Conversion rate improvements. * Cost per lead (CPL). * Return on ad spend (ROAS). * Growth in social media engagement. * Sales enquiries and product demo requests. * Overall return on marketing investment (ROI). ⸻ Important We are looking for a strategic partner—not someone who only builds websites or manages ads. We need a proactive expert who can take ownership of our online presence, recommend improvements, execute campaigns, analyze performance, and continuously optimize results. Please include examples of similar projects, measurable outcomes, and explain how you would help an EdTech company scale its digital presence and generate qualified leads.