Website Update Specialist Needed

We are seeking a skilled freelancer to update our website. The ideal candidate will have experience in web development and design, with a strong understanding of WordPress and PHP. Our website does not fully reflect our scale, credibility, or market position. The goal of this project is to elevate our messaging and create a more professional, conversion-focused site that resonates with decision-makers. Responsibilities include implementing design changes, ensuring site functionality, and optimizing performance. The project requires an intermediate level of proficiency and is expected to be completed in less than a month. Project Goals: Clearly communicate what we do within the first few seconds of landing on the site Position us as a trusted, established provider (not an early-stage company) Improve lead generation (book a demo, request pricing) Create a clean, modern, and professional design Scope of Work: Redesign homepage and key pages Improve messaging and positioning Recommend and implement a better site structure Optimize for mobile Create strong calls-to-action throughout the site Incorporate trust signals (e.g., number of campuses, real-world use) Our Audience: Colleges and universities Student health centers Public health organizations What We’re Looking For: Experience with B2B or institutional websites Ability to think strategically about messaging and positioning (not just design) Portfolio of clean, professional, conversion-focused websites Strong communication and ability to guide the process Nice to Have: Experience in healthcare, higher education, or public sector Experience with conversion optimization or lead generation Important: We are not just looking for a “visual refresh.” We want someone who can help us better communicate our value, credibility, and growth to potential university partners.