Instagram Henna Growth Plan

I run a henna service that relies almost entirely on Instagram for bookings, yet enquiries have slowed and too many tentative clients drop off before confirming. I need a concise business plan that zeros-in on two things: 1... (Budget: £10 - £20 GBP, Jobs: Analytics, Business Plan Writing, Business Plans, Content Marketing, Data Analysis, Instagram Marketing, Internet Marketing, Market Analysis, Market Research, Marketing)