WordPress Website Build for Dental Practice

Hi I’m looking to hire you for a WordPress website build for a dental practice using Kadence Theme + Kadence Blocks only. I want this project to be very clear and structured so we can move efficiently and avoid scope creep on both sides. This is a rebrand website for a dental practice I’m acquiring. The goal is a modern, fast, conversion-focused site that generates new patient calls and appointment requests. I will attach the website design reference. Please feel free to optimize it if needed for performance and UX. Website: hearthwooddentalcare.com 📦 Scope of Work (Fixed Scope) Pages to build: Home page Modern dental homepage with strong CTA and conversion focus. About page Dr. Addison Yu bio and photo will be provided. Services pages (11 total): Dental Implants Root Canals Crowns & Bridges Emergency Dentistry Teeth Whitening Pediatric Dentistry Fillings Nightguards Veneers Deep Cleaning (Scaling & Root Planing) Dentures (Full & Partial) All service page content will be provided via attachments. ⚠️ Important: The service page attachments include the phrase: “Great smiles start with great people” DO NOT include this phrase anywhere on the website. Each service page must be built as a standalone SEO landing page targeting Google search intent (e.g., “emergency dentist near me”, “dental implants in Walnut Creek”). Contact page Contact form Google Maps integration ⚙️ Technical Requirements WordPress + Kadence Theme ONLY (no Elementor or heavy builders) Mobile responsive design Fast loading (Core Web Vitals optimized) Basic on-page SEO setup (titles, meta descriptions, structure) Contact form setup Google Maps integration 🎨 Design Direction Modern, clean dental aesthetic Deep green, gold accents, ivory/cream background Professional but warm and patient-friendly Similar to modern high-end dental websites 🚫 What is NOT included (scope control) Paid ads setup Logo design (will be provided) Content writing beyond light formatting adjustments Ongoing SEO or marketing work (can be separate project later) Unlimited revisions (reasonable revisions within scope only) ⏱ Timeline Target completion: 1 month If you feel this timeline is too tight, please let me know before starting. 📈 SEO STRUCTURE (IMPORTANT) Each page must: Have ONE H1 matching SEO intent Include “Walnut Creek, CA” naturally Be internally linked to: Home page Emergency Dentistry page Contact page SEO Titles & Meta Descriptions (Provided Below) HOME PAGE Title: Dentist in Walnut Creek, CA | Hearthwood Dental Care | Compassionate Family Dentist Meta: Compassionate, transparent and comprehensive dentistry in Walnut Creek, CA. We offer dental implants, emergency dentistry, and preventive care with a patient-first approach. Call today for an appointment. EMERGENCY DENTISTRY Title: Emergency Dentist in Walnut Creek, CA | Same-Day Dental Care & Tooth Pain Relief Meta: Need urgent dental care in Walnut Creek? We offer same-day emergency appointments for tooth pain, infections, broken teeth, and dental trauma. Call now for fast relief. DENTAL IMPLANTS Title: Dental Implants in Walnut Creek, CA | Permanent Tooth Replacement Solutions Meta: Restore your smile with dental implants in Walnut Creek. Natural-looking, long-lasting tooth replacement options. Schedule your consultation today. ROOT CANALS Title: Root Canal Treatment in Walnut Creek, CA | Gentle Tooth Pain Relief Meta: Get relief from tooth pain with gentle root canal treatment in Walnut Creek. We focus on saving your natural teeth with comfortable, modern care. CROWNS & BRIDGES Title: Dental Crowns and Bridges in Walnut Creek, CA | Restore Damaged Teeth Meta: Repair and restore your smile with dental crowns and bridges in Walnut Creek. Durable, natural-looking solutions for broken or missing teeth. VENEERS Title: Dental Veneers in Walnut Creek, CA | Cosmetic Smile Makeover Meta: Enhance your smile with custom dental veneers in Walnut Creek. Improve shape, color, and alignment with natural-looking cosmetic dentistry. DENTURES Title: Dentures in Walnut Creek, CA | Full & Partial Custom Denture Solutions Meta: Restore your smile with custom full and partial dentures in Walnut Creek, CA. Comfortable, natural-looking tooth replacement solutions tailored to your needs. Schedule your consultation today. TEETH WHITENING Title: Teeth Whitening in Walnut Creek, CA | Brighten Your Smile Fast Meta: Professional teeth whitening in Walnut Creek for a brighter, more confident smile. Safe, effective, and fast cosmetic results. FILLINGS Title: Tooth-Colored Fillings in Walnut Creek, CA | Natural Cavity Repair Meta: Treat cavities with tooth-colored fillings in Walnut Creek. Natural-looking, durable restorations that blend seamlessly with your smile. DEEP CLEANING (SRP) Title: Deep Cleaning in Walnut Creek, CA | Scaling & Root Planing for Gum Health Meta: Treat gum disease with deep cleaning in Walnut Creek. Scaling and root planing to remove bacteria and restore healthy gums. NIGHTGUARDS Title: Custom Night Guards in Walnut Creek, CA | Protect Against Teeth Grinding Meta: Protect your teeth from grinding and jaw pain with custom night guards in Walnut Creek. Comfortable, durable, and professionally fitted. PEDIATRIC DENTISTRY Title: Pediatric Dentist in Walnut Creek, CA | Gentle Dental Care for Kids Meta: Gentle and compassionate pediatric dentistry in Walnut Creek. We help children build healthy dental habits in a comfortable environment. ABOUT DR. ADDISON YU Title: Dr. Addison Yu | Walnut Creek Dentist | Compassionate Transparent Family Dental Care Meta: Meet Dr. Addison Yu, a Walnut Creek dentist focused on compassionate, transparent, patient-centered care. Dedicated to preventive and long-term oral health. NEW PATIENTS Title: New Dentist Patients in Walnut Creek, CA | What to Expect at Your First Visit Meta: New patients welcome in Walnut Creek. Learn what to expect at your first visit, insurance options, and how we make dental care easy and comfortable. INSURANCE / FINANCING Title: Dental Insurance and Financing in Walnut Creek, CA | Affordable Dental Care Meta: We accept most PPO dental insurance and offer flexible financing options in Walnut Creek. Affordable care for your entire family. CONTACT Title: Contact Hearthwood Dental Care | Dentist in Walnut Creek, CA Meta: Contact our Walnut Creek dental office to schedule an appointment. Call, visit, or request an appointment online today. 🧠 IMPORTANT NOTES Please confirm before starting: You are comfortable building with Kadence only You can follow a fixed scope without adding extra features outside milestones You have experience with healthcare or service-based websites If everything is aligned, I’m ready to proceed immediately. Thanks, Addison