Real Estate Website Audit & Property Landing Page System Review

# Real Estate Website Audit, Optimization & Property Landing Page System We are seeking an experienced website strategist, WordPress developer, SEO specialist, or real estate website expert to review our existing website and provide recommendations for improvement. This project begins as an audit and strategy engagement. The successful candidate may be invited to implement some or all of the recommended improvements. Website: Aida Home Realty Residential Real Estate Brokerage serving New York and international markets. ## Objective We want an independent professional review of our current website, user experience, lead generation system, SEO structure, mobile performance, and property marketing capabilities. We are also exploring the creation of a reusable property landing page system that our assistants can manage without coding. ## Scope of Work ### Website Audit Please review: * Website structure and navigation * User experience * Mobile responsiveness * Branding and professionalism * Trust and credibility factors * Site speed and performance ### Lead Generation Review Please identify opportunities to improve: * Contact forms * Lead capture * Calls to action * Conversion rates * Inquiry workflows * CRM integration opportunities ### SEO Review Please evaluate: * Technical SEO * On-page SEO * Local SEO opportunities * Property page optimization * Content structure * Search visibility improvements ### Property Landing Page System We would like recommendations regarding a scalable property landing page system that includes: * Property galleries * Video integration * Downloadable brochures * Maps * Inquiry forms * Mobile optimization * SEO-friendly structure The system should allow non-technical staff to: * Add listings * Edit listings * Duplicate listing pages * Remove listings * Upload photos and PDFs * Manage content internally No coding should be required after setup. ## Questions for Applicants 1. What platform would you recommend and why? 2. Would you improve the existing website or recommend another solution? 3. Can this be integrated into the current website? 4. Have you built similar real estate property landing page systems? 5. Please provide examples of similar projects. 6. What improvements would you make after reviewing our website? 7. What would be your estimated cost for: * Initial implementation * Ongoing maintenance * Future landing page creation ## Deliverables * Written website audit * Prioritized improvement recommendations * SEO recommendations * Lead generation recommendations * Property landing page strategy * Technology recommendations * Estimated implementation roadmap ## Important Please do not send a generic proposal. Begin your proposal with the words: "Property Audit" and identify at least three improvements you would make after reviewing the website. Please include links to relevant real estate websites you have worked on and explain your role in those projects. This project may lead to additional website, SEO, landing page, CRM integration, and marketing work for the right candidate.