WooCommerce Website for a Growing Jewelry Brand

We're looking for an experienced WordPress/WooCommerce developer to build a new online store for our jewelry brand. Our current website has been online for several years, but we're no longer happy with it. The design feels outdated, it's difficult to manage, and it doesn't reflect our brand anymore. This is not a quick redesign. We want to rebuild the website properly so it's easier for customers to shop and easier for our team to manage. We already have branding, product photos, and most of the content ready. What we need - WordPress + WooCommerce - Custom design (or a lightweight theme if you can justify it) - Mobile-first - Fast loading - Product variations - Product filtering - Search - Wishlist - Stripe payments - Apple Pay / Google Pay - Instagram integration - Newsletter signup - Basic SEO setup We'll start with around 150 products, but the catalog will continue growing. Nice to have - Experience with jewelry or fashion brands - Experience improving conversion rates - Performance optimization - Ability to recommend plugins instead of installing dozens of them Budget: $3,000–5,000 Fixed Price We're looking for someone we can continue working with after launch for future improvements. Please answer the following in your proposal: 1. How would you approach rebuilding this website? 2. Would you build a custom theme or use an existing one? Why? 3. How would you keep the website fast with 150+ products? 4. What WooCommerce projects have you completed that are similar? 5. What would your timeline be? 6. What would your fixed price be? 7. Who will actually be doing the work? 8. Is there anything you'd recommend that we haven't mentioned?