Website Strategy, Technical Audit & Long-Term Growth Partner

Senior WordPress / WooCommerce Digital Agency Website Strategy, Technical Audit & Long-Term Growth Partner About Apollo ATVs Apollo ATVs is one of the largest wholesale distributors of powersports vehicles in the United States. We specialize in ATVs, Dirt Bikes, Go Karts, UTVs, Scooters, Motorcycles, E-Bikes, Parts and Accessories through a nationwide dealer network. Our website is already built on WordPress, WooCommerce, and Elementor Pro. We are not looking for a redesign. We are looking for a long-term digital agency or senior technical partner that can evaluate our entire digital presence, identify opportunities, and help us build one of the best wholesale powersports websites in North America. ________________________________________ What We're Looking For We are not hiring someone to complete tasks from a checklist. We are looking for experienced professionals who can: • Analyze our current website from both a technical and business perspective. • Identify weaknesses, bottlenecks, and missed opportunities. • Challenge our current approach where appropriate. • Recommend better solutions, workflows, and technologies. • Develop a phased roadmap for continuous improvement. • Become our long-term technical website partner. We value strategic thinking as much as technical execution. ________________________________________ Phase 1 — Comprehensive Website Audit Your first responsibility is to perform a complete audit of our website. Areas to evaluate include: Technical Architecture • Hosting environment • Server configuration • WordPress setup • WooCommerce configuration • Elementor implementation • Plugin architecture • Database health • Backup strategy • Security • Scalability • Maintainability ________________________________________ Website Performance We want to understand: • Why our website consumes more than 50 GB of storage. • Why our image library is extremely large. • Whether unnecessary files, backups, logs, or duplicate media exist. • Performance bottlenecks. • Core Web Vitals. • Mobile speed. • Desktop speed. • Opportunities to significantly improve performance. ________________________________________ Media & Product Catalog Review: • Product images • Image consistency • Galleries • Specifications • Product presentation • Category organization • Navigation • Filters • Mobile browsing experience ________________________________________ Dealer Experience As a wholesale distributor, our primary objective is dealer acquisition. Review and improve: • Become a Dealer experience • Product inquiry forms • Parts request forms • Contact flow • Calls to action • Lead generation • Dealer conversion strategy ________________________________________ Website Content Review: • Privacy Policy • Terms & Conditions • Cookie Policy • Shipping Policy • FAQ Ensure all business information is accurate and consistent. ________________________________________ User Experience & Brand Positioning We want the website to reflect the quality and professionalism of a leading national distributor. Review: • Homepage • Navigation • Typography • Layout • Visual hierarchy • Product presentation • Trust elements • Mobile experience • Overall brand perception We are looking for thoughtful recommendations—not just cosmetic changes. ________________________________________ Future Technology Roadmap We also want recommendations for future improvements, including: • Dealer login portal • Dealer ordering system • Zoho Inventory integration • Inventory synchronization • Dealer-specific pricing • Customer portal • AI readiness • SEO foundation • Marketing automation ________________________________________ Deliverables At the end of Phase 1, we expect: • A comprehensive technical audit. • A prioritized list of issues. • Clear explanations of root causes. • Recommendations with business justification. • Estimated effort for each recommendation. • A phased implementation roadmap. • Suggestions that go beyond our initial requirements where appropriate. We are looking for strategic insight, not just bug reports. ________________________________________ Ideal Partner We're looking for an agency or senior consultant with: • Extensive WordPress experience. • Advanced WooCommerce expertise. • Strong Elementor knowledge. • Performance optimization experience. • UX/UI expertise. • Conversion optimization experience. • Technical architecture experience. • Experience taking over existing websites. • Excellent communication and documentation. Experience with B2B websites, dealer portals, ERP integrations, or Zoho is highly desirable. ________________________________________ Long-Term Opportunity Our goal is to establish a long-term relationship with the right partner. Phase 1 is the audit and strategy. If successful, the same partner will implement the roadmap and continue improving the website over time.