Marketing & Website Expert Needed for New Home Services Company (U.S.)

We're launching a fast-growing home services company in the United States and are looking for an experienced freelancer or agency to help us build our brand and generate customers from day one. This is more than just a website project—we're looking for someone who can create a complete online presence, marketing system, and customer acquisition strategy that is built to scale as we expand into multiple U.S. markets. What We Need 1. Website Development Design and build a modern, professional, high-converting website. Mobile-friendly and optimized for speed. SEO best practices implemented. Service pages and location pages. Contact forms, quote request forms, and click-to-call functionality. Google Analytics and conversion tracking installed. 2. CRM & Business Systems We will be using Jobber as our CRM and field service management platform. Experience integrating websites with Jobber is highly preferred. The ideal freelancer should be able to: Connect our website's quote request forms to Jobber. Set up lead capture and customer workflows. Configure online booking or quote requests (if applicable). Ensure all leads from Google Ads, Facebook Ads, Yelp, and organic traffic flow directly into Jobber. Recommend automation and best practices that will allow us to scale efficiently. 3. Local Marketing & Lead Generation Set up and manage: Google Ads Google Local Services Ads (if applicable) Google Business Profile optimization Facebook & Instagram Ads Yelp Ads Basic local SEO Conversion tracking and reporting Our goal is to consistently generate high-quality residential service leads while maximizing our return on ad spend. 4. Recruiting Campaigns Help us recruit reliable subcontractors by: Creating hiring ads for Facebook, Indeed, Craigslist, and other relevant platforms. Designing graphics and compelling ad copy. Advising on the best platforms to attract experienced subcontractors. Helping us build an effective recruiting and hiring funnel. 5. Branding Ensure consistent branding across all platforms. Create professional graphics and marketing materials as needed. Help position our company as a premium home services brand. Ideal Candidate We're looking for someone who: Has experience working with home service businesses (cleaning, maid services, HVAC, plumbing, landscaping, roofing, painting, etc.). Has experience integrating websites with Jobber or similar CRM platforms. Can show examples of websites and marketing campaigns they've built. Understands local SEO and lead generation. Has experience managing Google Ads and Facebook Ads with measurable results. Can communicate clearly and provide regular progress updates. Thinks strategically and can recommend improvements beyond the original scope. Deliverables Fully completed, professional website. Website integrated with Jobber. Google Ads account created and launched. Google Business Profile optimized. Facebook & Instagram Ads launched. Yelp Ads configured. Recruiting campaign created and ready to attract subcontractors. Conversion tracking and analytics fully installed. Documentation and training so we can manage everything after launch.