Optimize GMB for Local Visits

I run a local business that already shows up on Google, but my profile feels under-used. My priority is simple: turn those map and search impressions into real-world foot traffic, especially during our busiest period in the evenings... (Budget: ₹600 - ₹1500 INR, Jobs: Analytics, Branding, Content Creation, Content Strategy, Digital Marketing, Google Ads, SEO, Social Media Marketing)