Email campaign manager

We are looking for someone with real experience running B2B cold email campaigns and turning them into qualified sales appointments. We already have the infrastructure, sending accounts, lead lists, Instantly, Smartlead and the technical resources needed to run campaigns. We are not looking for someone to build everything from scratch or simply upload contacts and press send. We need someone who can take ownership of the campaigns, review performance every day and continually improve the results. This is not a basic VA position. You need to understand targeting, offers, copywriting, deliverability, testing and how to turn interested replies into booked appointments. ## What you will be responsible for * Reviewing our existing campaigns and identifying what needs to improve * Helping develop strong offers and angles for different industries * Writing and testing hooks, subject lines, emails and follow-up sequences * Setting up and managing campaigns in Instantly and Smartlead * Monitoring deliverability, bounce rates, domain health and inbox performance * Testing different audiences, offers, messaging and calls to action * Reviewing results daily and making changes based on the data * Monitoring replies and responding quickly to interested prospects * Qualifying interested prospects and booking them onto our sales calendar * Following up with prospects who show interest but do not immediately book * Tracking results and providing a clear weekly update on what is working, what is not working and what should be tested next ## What we care about The main goal is qualified sales appointments. We are not looking for someone who only reports how many emails were sent, how many people opened them or how many hours were worked. We care about: * Positive replies * Qualified leads * Appointments booked * Appointments attended * Campaigns improving over time * Healthy sending accounts and strong deliverability A qualified appointment means the prospect matches our target customer, has a real potential need for our services and agrees to attend a sales conversation. ## What you must have * Proven experience running successful B2B cold email campaigns * Strong hands-on experience with Instantly and Smartlead * Experience writing cold email offers, hooks and sequences * A strong understanding of email deliverability * Experience managing replies and booking appointments * Excellent written English * The ability to work independently and make good decisions * Real examples of campaigns you personally managed * Proof that your previous work generated qualified leads or appointments We are looking for someone who can explain why a campaign is or is not working. If a campaign is not getting results, you should know how to determine whether the problem is the audience, offer, copy, deliverability or follow-up process. ## Compensation This will be a mostly performance-based position. There will be a small guaranteed base for the daily campaign management work, but most of your earning potential will come from producing results. Performance bonuses will be based on qualified appointments that attend their scheduled meetings. There will also be additional bonuses when appointments turn into paying clients. Cancelled appointments, no-shows, fake bookings and prospects who clearly do not match our target customer will not qualify for performance bonuses. The better the campaigns perform, the more you can earn. There is no fixed ceiling on the performance side of the role. The exact base and bonus structure will be agreed upon before the contract begins. ## Starting arrangement This will begin as part-time contract work with a paid trial period. During the trial, you will review what we already have, recommend improvements, develop new campaign ideas, launch or improve campaigns, manage replies and begin booking appointments. If you show that you know what you are doing and can consistently produce results, this can become ongoing work and potentially a full-time position. We are looking for an individual freelancer who wants to take ownership of this part of the business. We are not looking for an agency that will hand the work to a junior team member. ## How to apply Please include the following in your application: * A description of the best B2B cold email campaign you personally managed * The type of business or offer being promoted * The results the campaign produced, including positive replies, qualified leads and appointments * Screenshots or other proof of those results, with private client information hidden * An explanation of exactly which parts of the campaign you personally handled * Your experience using Instantly and Smartlead * An example of an offer, hook or email you wrote that performed well * What you would check first if a campaign was sending successfully but receiving almost no positive replies * Your location, time zone and normal working availability Please do not send a generic application. We are specifically looking for someone with proven cold email results who can help us turn our existing infrastructure and leads into qualified sales appointments.