Full-Scope Local SEO Overhaul

My U.S.–based local website needs a complete SEO refresh that covers on-page, off-page, and technical work. I already have solid content and a clear service offering, but visibility in local search is lagging behind competitors... (Budget: $10 - $300 USD, Jobs: Competitor Analysis, Google Analytics, Internet Marketing, Keyword Research, Link Building, Page Speed Optimization, SEMrush, SEO)