Instagram & Facebook Lead Generation VA for Leadership Coaching Brand

Leading with a Purpose™ is seeking a thoughtful, detail-oriented Lead Generation and Community Engagement VA to support warm lead generation across Instagram and Facebook. This is not a mass-DM, cold-pitching or copy-and-paste sales position. I am a leadership and career coach who helps managers stop over-functioning, lead with authority and position themselves for promotion. My content attracts managers, emerging leaders, HR professionals and leadership-development professionals. I need someone who can help turn that existing engagement into genuine, qualified conversations while protecting the trust and authority of my brand. RESPONSIBILITIES • Review Instagram and Facebook engagement to identify qualified warm prospects • Categorize prospects based on their leadership challenges and potential fit • Send thoughtful, personalized outreach using an approved messaging playbook • Clearly introduce yourself as a member of Britney’s team—never impersonate the founder • Ask brief discovery questions to understand the prospect’s role, challenge and readiness for support • Recognize when a conversation should be handed to Britney • Manually deliver requested resources to Facebook keyword commenters • Follow up with warm leads, previous prospects and people who received a booking link but did not schedule • Support basic community engagement and flag comments that need Britney’s personal response • Maintain an accurate lead tracker with conversation stages, follow-up dates and outcomes • Provide a concise weekly report covering outreach, responses, qualified leads, handoffs and booked calls WHAT THIS ROLE DOES NOT INCLUDE • Mass messaging random followers • Sending generic scripts without personalization • Pretending to be Britney • Providing leadership coaching or detailed advice in DMs • Sending links in the opening message • Pressuring every person to book a call • Treating HR, L&D or referral relationships like direct sales prospects THE IDEAL CANDIDATE • Has experience with Instagram and Facebook outreach, community engagement or lead qualification • Writes in warm, natural and professional English • Can follow detailed messaging and decision-making guidelines • Understands the difference between creating a connection and forcing a sale • Uses good judgment and knows when to escalate a conversation • Is highly organized and comfortable maintaining a lead tracker • Has experience with Meta Business Suite and Google Sheets • Is comfortable receiving feedback and adjusting messaging quickly • Values transparency and will always identify themselves as a member of my team in private outreach PROJECT DETAILS This engagement will begin with a two-week paid pilot at approximately five hours per week. The selected VA will receive a complete outreach and qualification playbook, approved scripts, audience categories, handoff rules, follow-up procedures and reporting expectations. The first few days will include observation, categorization and drafted messages for approval. Independent outreach will begin gradually after voice and judgment have been reviewed. There may be an opportunity for ongoing work if the pilot produces strong communication, reliable execution and qualified conversations. TO APPLY Begin your proposal with the word PURPOSE so I know you read the full description. Please include: 1. A brief description of your experience with social-media outreach and lead qualification. 2. An example of a similar role or result you have supported. 3. How you personalize outreach without making the process inefficient. 4. The point at which you would hand a conversation to the business owner. 5. Your availability for a two-week pilot of approximately five hours per week. Finally, write the DM you would send in this situation: A manager comments on one of Britney’s posts: “I’m exhausted from constantly reminding my team to meet deadlines.” Your response should open a genuine conversation without giving free coaching, immediately sending a link or pushing the person to book a call. The ideal candidate understands how to communicate warmly and authentically with an audience made up largely of women in leadership and can navigate conversations involving confidence, workplace dynamics, accountability and career advancement with emotional intelligence.