Local SEO for Two Sites

I own two service-oriented business websites that serve the very same local area, and I want a noticeable uptick in organic visitors coming straight from Google. Both sites are already live, but neither is capturing the search visibility I know is possible for the services we offer... (Budget: $30 - $250 USD, Jobs: Analytics, Content Strategy, Content Writing, Internet Marketing, Keyword Research, Link Building, Marketing, SEO)