Define Facebook Initiative

I’m working on a project I currently refer to as “Hbabanaabaas,” and the one thing I know for certain is that it will revolve around Facebook. What I need first is a clear, professional roadmap that translates this loose idea into an actionable plan... (Budget: ₹600 - ₹1500 INR, Jobs: Digital Marketing, Facebook Ads, Facebook API, Facebook Development, Facebook Marketing, Facebook Product Catalog, Project Management, Social Media Management)