Social Media Manager for Let's Speak Up

# SOCIAL MEDIA MANAGER ## LET'S SPEAK UP™ ### POSITION OVERVIEW We are seeking a skilled, organized, and creative **Social Media Manager** to strengthen the online presence of **Let's Speak Up™**. This is a hands on role responsible for organizing the complete social media process, from content preparation and design to approval, scheduling, publishing, and website integration. The ideal candidate is highly organized, proficient in Canva, WordPress, and major social media platforms, and able to create repeatable systems that make publishing efficient, consistent, and professional. ## ROLES & RESPONSIBILITIES ### 1. SOCIAL MEDIA BRANDING • Review and replace existing social media banners as needed • Ensure consistent Let's Speak Up™ branding across all platforms • Maintain correct logos, colors, fonts, website information, and calls to action • Optimize profile images, banners, bios, links, and platform buttons ### 2. CONTENT DEVELOPMENT & PUBLISHING PROCESS Create and manage an organized workflow from: **CONTENT → EDITING → DESIGN → APPROVAL → SCHEDULING → PUBLISHING → REVIEW** • Organize content before publication • Maintain a content calendar • Track content status and approvals • Organize assets, graphics, articles, quotes, and videos • Create a clear scheduling system • Verify published posts for formatting, links, tags, and accuracy ### 3. SOCIAL MEDIA DESIGN • Create reusable Canva templates for Let's Speak Up™ • Design quote cards, article graphics, educational posts, announcements, and promotional content • Create platform appropriate variations when necessary • Use Canva Bulk Create for batches of quotes and recurring content • Maintain a clean, professional, recognizable visual identity ### 4. SOCIAL MEDIA PUBLISHING Manage and publish content across four primary platforms: • Facebook • Instagram • LinkedIn • X Adapt posts appropriately for each platform rather than simply copying identical content everywhere. Responsibilities include: • Formatting posts • Scheduling posts • Adding calls to action • Adding hashtags and tags • Checking links • Reviewing graphics • Confirming posts publish correctly ### 5. WEBSITE & BLOG MANAGEMENT Manage article publishing on the Let's Speak Up™ WordPress website. Responsibilities include: • Uploading and formatting articles • Creating and uploading article banners • Adding excerpts • Formatting headers and subheaders • Checking links • Assigning authors • Adding categories and tags • Adding calls to action • Reviewing articles after publication ### 6. CONTENT SEGMENTATION Develop and maintain an organized content structure for Let's Speak Up™. This includes: • Blog categories • Article topics • Social media content categories • Educational content • Leadership content • Advocacy content • Current events • Interviews and videos • Quotes and reflections The Social Media Manager should help determine how content can be repurposed across the website and different social media platforms. ## REQUIRED SKILLS The ideal candidate should have practical experience with: **Canva** • Canva design • Canva templates • Canva Bulk Create • Canva scheduling • Resizing content for different platforms **Social Media Management** • Facebook • Instagram • LinkedIn • X • Meta Business Suite • Scheduling and content calendars • Facebook page settings, buttons, and links **WordPress** • Publishing articles • Formatting posts • Categories and tags • Featured images and banners • Excerpts • Links • Basic page and post management ## ORGANIZATIONAL SKILLS The candidate must be: • Highly organized • Detail oriented • Reliable • Able to follow publishing checklists • Comfortable managing multiple pieces of content simultaneously • Able to meet publishing deadlines • Able to maintain consistent branding • Able to recommend improvements to the content and scheduling process ## EXPECTED DELIVERABLES The Social Media Manager will be expected to establish and maintain: 1. Updated social media banners and profiles 2. A standardized Let's Speak Up™ Canva template library 3. An organized content development and approval workflow 4. A weekly and monthly publishing calendar 5. Consistent publishing across Facebook, Instagram, LinkedIn, and X 6. Organized WordPress blog categories and content segmentation 7. A system for repurposing articles into social media content 8. A pre publication and post publication quality control checklist 9. A recommended posting schedule for each platform 10. A searchable and organized library of graphics, articles, quotes, videos, and other content assets ## SUCCESS IN THIS ROLE Success means that Let's Speak Up™ has a professional and consistent digital presence, content moves efficiently from development to publication, posts are scheduled in advance, the website and social channels remain organized, and every published piece reflects the Let's Speak Up™ brand accurately. LET'S SPEAK UP: LEAD with ONE. Speak Assertively. Act Responsibly.