Custom Fishing Rod E-commerce Build

I already have every rod photographed, priced, and described; now I need a complete online store built from the ground up to showcase and sell them. The site must let visitors add products to a cart, pay at checkout, and automatically trigger the usual confirmation emails... (Budget: $30 - $250 USD, Jobs: CSS, eCommerce, HTML, JavaScript, Payment Gateway Integration, PHP, Web Development, Website Design)