Full-Stack WordPress Developer Needed — Premium Digital Storytelling Platform/Editorial
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HOURLY / NOT_SURE
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United States
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Senior WordPress Designer & Developer Needed — Premium Storytelling Website
We are looking for an experienced WordPress Designer & Developer to build a premium, highly visual, editorial-style storytelling website from existing Figma designs.
The project requires someone who can go beyond simply installing a WordPress theme or reproducing a template. We are looking for a freelancer with a strong eye for design who can translate the provided Figma designs into a distinctive, polished, responsive, fast, and scalable WordPress website.
The website is primarily focused on written storytelling and long-form editorial content. It is not a video platform or streaming website.
Occasional short video clips may be used as supporting visual elements, but written content, photography, typography, composition, and storytelling are the primary experience.
What We Need
The freelancer will be responsible for taking existing Figma designs and developing the complete experience in WordPress.
The final website should feel:
Premium
Modern
Sophisticated
Editorial
Immersive
Human-designed
Fast
Easy to navigate
Fully responsive
We do not want a generic WordPress template or a website that looks like it was assembled from repetitive pre-built blocks.
Design & Figma Implementation
You should have strong experience converting Figma designs into production-ready WordPress websites.
Responsibilities include:
Accurately interpret and implement Figma designs.
Maintain typography, spacing, proportions, imagery, hierarchy, and visual details.
Create responsive layouts for desktop, tablet, and mobile.
Develop reusable design components.
Maintain consistency across the entire website.
Make appropriate design adjustments where necessary for responsive behavior.
Ensure the final WordPress implementation retains the quality and character of the original design.
You should have a strong understanding of UI/UX, typography, composition, visual hierarchy, responsive design, and editorial layouts.
WordPress Development
Strong experience with custom WordPress development is required.
You should be comfortable with:
WordPress
PHP
HTML5
CSS3
JavaScript
Custom themes
Gutenberg/block architecture
Custom post types
Custom taxonomies
Custom fields
Dynamic templates
Reusable components
WordPress media management
WordPress REST API where appropriate
We want a scalable WordPress architecture, rather than manually designing every individual content page.
The CMS should allow non-technical users to manage and publish content easily.
Story / Article Experience
The website will contain substantial written content, so the individual story/article experience is extremely important.
The design and development should support features such as:
Large editorial imagery
Strong headline hierarchy
Author information
Publication date
Reading-time estimate
Categories and tags
Related stories
Recommended content
Social sharing
Content warnings where appropriate
Table of contents where appropriate
Accessible reading experience
Future read-aloud functionality
Future multilingual/translation functionality
The article experience should prioritize reading immersion and clarity, without unnecessary interface distractions.
Media & Video — Important
This is not a video website.
Written stories and images are the primary content.
We may occasionally use very short video clips of a few seconds as visual enhancements. These should not become a major part of the site's infrastructure.
The developer should therefore understand how to:
Optimize images.
Use responsive images.
Lazy-load media.
Avoid unnecessary video hosting costs.
Prevent large media files from slowing down pages.
Embed short videos efficiently when appropriate.
Link users to longer video content hosted on social-media platforms when applicable.
Keep video loading from negatively affecting the reading experience.
Where possible, short videos should be embedded or externally hosted, rather than turning the WordPress hosting environment into a large video-storage or streaming system.
Performance is a major priority.
Performance
The website should be visually rich without becoming slow.
Strong knowledge of:
Core Web Vitals
Image optimization
Lazy loading
Caching
CDN configuration
Font optimization
CSS/JavaScript optimization
Database optimization
Efficient WordPress development
Plugin management
Mobile performance
is required.
We want to avoid unnecessary plugins and bloated themes/builders wherever possible.
Animation & Interaction
The site may include subtle, cinematic interactions such as:
Image movement
Hover effects
Text reveals
Scroll-based reveals
Section transitions
Subtle parallax
Typography movement
Card interactions
Animations should be minimal and intentional.
The goal is sophistication, not excessive animation.
Animations must also respect accessibility preferences such as prefers-reduced-motion.
Accessibility
Accessibility must be considered during development.
The website should aim for a strong WCAG-compliant foundation, including:
Semantic HTML
Keyboard navigation
Proper heading hierarchy
Screen-reader compatibility
Accessible navigation
Accessible forms
Focus states
Sufficient color contrast
Alt text
Accessible modals and menus
Accessible media controls
Reduced-motion support
Accessibility should be incorporated into the actual implementation rather than treated as a final checklist.
SEO
The WordPress architecture should have a strong technical SEO foundation.
Experience with:
SEO-friendly URLs
Meta titles
Meta descriptions
Canonical URLs
Open Graph
XML sitemaps
Robots configuration
Structured data/schema
Breadcrumbs
Internal linking
Author metadata
Categories and taxonomies
Related-content architecture
is required.
The structure should be capable of supporting a large number of stories without creating an SEO or content-management problem.
Privacy & Cookies
The website should follow a privacy-conscious approach.
The developer should understand the basics of:
GDPR
CCPA/CPRA considerations
Cookie consent
Consent management
Privacy-friendly analytics
Data minimization
Secure form handling
User-data deletion requirements
We do not want unnecessary tracking or unnecessary collection of visitor information.
The cookie/privacy experience should also be clean and consistent with the overall design.
Security
Strong WordPress security practices are required.
This includes:
HTTPS/SSL
Secure WordPress configuration
Secure authentication
Appropriate user permissions
Secure forms
Spam protection
Plugin/theme security
API security
Regular updates
Backups
Secure deployment practices
Future Scalability
The initial website does not need every possible feature implemented.
However, the architecture should avoid making future development unnecessarily difficult.
The site should be capable of eventually supporting features such as:
Memberships
Paid subscriptions
Premium content
Donations
Payment gateways
Newsletter/email subscriptions
Multilingual content
Additional languages
Advanced analytics
Advertising
Recommendation systems
Additional content types
These do not necessarily need to be implemented in the initial phase.
Advertising
The architecture should leave room for future advertising without compromising the user experience.
Potential advertising areas may include:
Between content sections
Category pages
Article breaks
Desktop sidebars
Selected mobile placements
Advertising should remain visually secondary and should not interfere with reading.
We do not want a website filled with intrusive pop-ups, aggressive interstitials, excessive advertising, autoplay advertising, or disruptive elements.
CMS Requirements
The WordPress backend should be easy for a non-technical content team to manage.
The system should allow administrators to easily:
Create and edit stories.
Manage authors.
Manage categories and subcategories.
Add tags.
Upload and manage images.
Feature selected stories.
Create related content.
Add SEO information.
Add content warnings.
Organize content into series where appropriate.
Manage reusable content components.
The goal is to avoid requiring a developer for routine editorial updates.
Expected Phase 1
The first phase will focus on:
Design
Figma-to-WordPress implementation
Overall visual system
Typography
Color system
Responsive layouts
Navigation
Content-card system
Multiple page/layout variations
Story/article experience
Accessibility considerations
Motion and interaction system
Development
Custom WordPress implementation
Responsive frontend
CMS/content architecture
Story/article templates
Category and archive templates
Custom content structures
SEO foundation
Accessibility foundation
Performance optimization
Security configuration
Privacy/cookie architecture
Core animations
Media optimization
Content-warning framework where required
Who We Are Looking For
We are looking for a freelancer who can combine design sensitivity with strong technical WordPress development skills.
You should be able to look at a Figma design and understand not only how to reproduce it, but also how to make it work properly as a real website.
Required
4+ years of professional WordPress experience.
Strong Figma-to-WordPress experience.
Strong HTML/CSS/JavaScript skills.
Strong PHP/WordPress development skills.
Experience creating custom WordPress themes/components.
Experience with custom post types and taxonomies.
Strong responsive-design skills.
Strong understanding of website performance.
Strong understanding of SEO fundamentals.
Strong understanding of accessibility.
Good knowledge of WordPress security.
Ability to build scalable CMS structures.
Excellent attention to visual detail.
Strongly Preferred
Experience with premium editorial/content websites.
Experience with long-form reading experiences.
Experience with sophisticated typography and visual storytelling.
Experience optimizing media-heavy websites without sacrificing performance.
Experience with subtle web animation.
Experience with multilingual WordPress websites.
Experience with membership/payment integrations.
Experience with privacy-conscious websites.
Experience working directly from Figma prototypes/design systems.
Important
Please do not apply if your approach is primarily:
Installing a pre-built WordPress theme.
Using a generic template with minimal customization.
Building everything from repetitive page-builder blocks.
Adding large numbers of plugins to solve basic functionality.
Ignoring mobile performance.
Treating accessibility and SEO as an afterthought.
We are looking for someone who can deliver a custom, high-quality WordPress experience with strong visual execution and solid technical foundations.
To Apply
Please provide:
Your portfolio.
3–5 WordPress projects you personally designed/developed.
Examples of projects built from Figma.
Examples demonstrating strong visual/editorial design.
Your experience with custom WordPress themes and content architecture.
Your experience with website performance optimization.
Your experience with accessibility and technical SEO.
Your estimated timeline.
Your estimated project cost or preferred pricing structure.
A brief explanation of how you would approach this project technically.
Please clearly identify which parts of the submitted projects were designed and developed by you personally.
We value quality, communication, attention to detail, and thoughtful technical decisions over simply completing the project quickly.
Please include appropriate hours required/per- hours rate/fixed price.
Disclaimer: The above details may be subject to change, as required .
Disclaimer: The above requirements may subject to changes, accordingly, as/if needed.
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