Brand Identity Designer for Premium Pottery Studio

About ONE Clay Studio ONE Clay Studio is a new membership-based pottery studio opening in Philadelphia. We're building a modern studio where adults can develop a long-term creative practice through weekly instruction, unlimited studio access, and a beautiful, thoughtfully designed environment. I'm looking for a designer who can create a timeless visual identity that will become the foundation of the brand. This is **not** a logo-only project, but it is also **not** a full branding engagement with dozens of deliverables. I'm looking for a strong foundation that my web designer and marketing team can build upon. --- ##Deliverables ### 1. Logo System * Primary logo * Secondary logo * Icon/mark (if appropriate) * Horizontal and stacked versions * Light and dark versions ### 2. Color Palette * Primary colors * Secondary/accent colors * HEX, RGB, and CMYK values ### 3. Typography * Primary font selection * Secondary font selection * Recommendations for headings, body text, and digital use ### 4. Brand Style Guide (10–15 pages) A concise guide that includes: * Brand personality * Logo usage * Color specifications * Typography hierarchy * Spacing guidelines * Examples of correct and incorrect usage ### 5. Starter Marketing Assets Please create editable templates for: * One Instagram post * One Instagram Reel cover * One flyer (8.5 × 11) * One postcard (5 × 7) The goal is to establish a visual system that can be reused consistently. ### 6. Final Files Please provide: * AI or SVG logo files * PNG (transparent) * PDF * Brand guide PDF * Editable source files (Illustrator or Figma preferred) --- ## Brand Personality I'm looking for a visual identity that feels: * Modern * Premium * Hand-crafted * Calm * Peaceful * Confident The brand should communicate craftsmanship, lifelong learning, community, and thoughtful design. We're creating a place where adults can slow down, learn a meaningful skill, and become part of a creative community. This should **not** feel like a paint-and-sip studio, children's art studio, hobby craft store, or luxury spa. --- ## Inspiration The design philosophy of these brands resonates with me: * Heath Ceramics * Le Labo * Blue Bottle Coffee * Ace Hotel * Herman Miller * Fellow I'm inspired by their craftsmanship, typography, restraint, materiality, and timelessness. --- ## Ideal Designer I'd love to work with someone who has experience creating visual identities for hospitality, lifestyle, wellness, architecture, retail, or premium consumer brands. Please send: * Your portfolio * Two or three complete brand identity projects * Your estimated timeline * Your fixed project price My web design is not yet complete, but here is a reference of my web-copy in a AI-designed website. This copy will give you more insight on my brand