Local AdWords Campaign Optimisation

The campaign is already live in Google Ads and collecting data, but I need a specialist to squeeze much more out of it over the next four weeks. My primary goal is straightforward—AdWords optimisation—so... (Budget: £20 - £250 GBP, Jobs: Advertising, Conversion Rate Optimization, Digital Marketing, Google Ads, Google Adwords, Google Analytics, Internet Marketing, PPC Marketing)