Logo Designer for Outdoor Performance + Environmental Data Brand

About the brand TROPO is a new outdoor performance and environmental intelligence brand. We help outdoor athletes make better decisions about when, where, and how to train or recreate outside based on environmental conditions such as air quality, wildfire smoke, weather, wind, and other atmospheric data. The brand should live at the intersection of outdoor performance, atmosphere/environmental science, and health. Think premium outdoor brand meets modern performance/data platform—not a weather app, environmental nonprofit, or generic fitness company. What I’m looking for I’m looking for an experienced brand/logo designer to develop the final TROPO logo system. I already have a logo concept that I like and will attach it as a reference. The current symbol consists of four organic horizontal lines that can simultaneously suggest atmospheric layers/boundaries, airflow, and mountain topography. The bottom line is green to subtly reference the troposphere—the atmospheric layer where we live, breathe, train, and recreate. However, I do not want someone to simply trace my existing concept. I want an experienced designer with strong visual judgment to: 1. Refine and professionally execute the existing concept—curvature, line spacing, stroke weight, proportions, optical balance, relationship to the wordmark, scalability, etc. 2. Challenge the concept if you see an opportunity to make it significantly stronger. I’m open to 1–2 alternative directions if you believe there is a more distinctive and ownable way to represent TROPO. I’m not looking for generic combinations of mountains + wind + leaves + location pins, or an AI-generated logo. Simplicity and originality matter. Visual direction Clean, restrained, modern, technical, outdoors-oriented, premium, atmospheric, performance-driven. The logo needs to look equally strong on an Instagram graphic, website/email, mobile app icon, hat, shirt, cycling kit, signage, and eventually physical products. Existing brand direction TROPO already has an emerging color and typography system. I will provide the relevant brand direction/reference materials so the logo can be designed within that world rather than in isolation. Final deliverables • Icon/symbol only • TROPO wordmark only • Horizontal icon + wordmark lockup • Vertical/stacked lockup • Light-background and dark-background versions • Single-color versions • Small-size optimized version if needed • Editable vector/source files (AI, SVG, EPS) • PDF • High-resolution transparent PNGs • Final color specifications • Basic spacing/usage guidance • Full commercial usage rights upon final payment Who I’m looking for I care much more about the quality of your portfolio and your thinking than how many logos you can produce. Please include 2–4 examples of minimalist brand identities or symbols you’ve personally designed that you think are most relevant to this project. In your proposal, I’d also like you to briefly tell me what you think of the existing TROPO concept: what would you preserve, what would you change, and why? Please do not send a generic proposal. I’m specifically looking for someone who can think critically about the existing concept and help turn it into a distinctive, professional identity.