Amazon PPC Management

# Amazon PPC Manager – Claude Code / AI Automation Experience Required ## About the Role We are looking for an experienced **Amazon PPC Manager** who can take ownership of our Amazon advertising accounts while also helping us build a more automated, AI-driven approach to PPC management using **Claude Code**. This is not a basic Amazon Ads role. We want someone who understands Amazon PPC at a high level and is comfortable working with technology, APIs, data, scripts, and AI agents. The goal is to combine strong human PPC strategy with **Claude Code-driven automation** so we can manage campaigns faster, identify opportunities earlier, and eventually automate many repetitive PPC management tasks. ## Responsibilities You will be responsible for managing and optimizing Amazon PPC campaigns, including: * Sponsored Products * Sponsored Brands * Sponsored Display * Automatic campaigns * Manual keyword campaigns * Product targeting campaigns * Brand defense campaigns * Competitor targeting * Search term harvesting * Negative keyword management * Bid optimization * Budget optimization * Placement adjustments * Campaign structure * Keyword expansion * ASIN targeting * New product launches You will monitor and optimize performance using metrics including: * ACOS * TACOS * ROAS * CTR * CPC * CVR * Impressions * Sales * Orders * Organic ranking impact * Advertising profitability ## Claude Code / Automation Requirement A major part of this position is helping us manage Amazon PPC using **Claude Code**. You should either already have experience with Claude Code or be technically strong enough to work comfortably inside a Claude Code development environment. We want to build workflows where Claude can help: * Pull Amazon Ads performance data * Analyze campaign performance * Identify wasted advertising spend * Find high-performing search terms * Recommend bid increases and decreases * Recommend negative keywords * Identify budget-constrained campaigns * Detect campaigns losing efficiency * Find keyword and ASIN expansion opportunities * Compare performance over different time periods * Generate daily and weekly PPC reports * Flag unusual changes in CPC, CVR, ACOS or spend * Suggest campaign restructuring * Generate optimization recommendations * Eventually execute approved PPC changes through Amazon APIs You do **not necessarily need to be a full-time software engineer**, but you must be technically comfortable. ## Technical Experience We Value Experience with any of the following is highly desirable: * Claude Code * Anthropic Claude * Amazon Ads API * Amazon Selling Partner API (SP-API) * Amazon Marketing Stream * Python * SQL * REST APIs * JSON * GitHub * VS Code * BigQuery * Data pipelines * Advertising automation * AI agents * MCP servers * Amazon advertising reporting APIs If you have built scripts, agents, dashboards or automation around Amazon Seller Central or Amazon Ads, please describe them in your application. ## Amazon PPC Experience You should have strong hands-on experience managing meaningful Amazon advertising budgets. We are looking for someone who understands that the objective is **not simply achieving the lowest ACOS possible**. You should understand the relationship between: **PPC → sales velocity → organic ranking → TACOS → contribution margin → profitable growth** You should know when it makes sense to aggressively acquire sales and when campaigns need to be optimized for profitability. ## What Success Looks Like Within the first phase of the engagement, we want you to: 1. Audit the existing Amazon advertising account. 2. Identify immediate opportunities to reduce wasted spend. 3. Identify campaigns and keywords where additional budget could profitably increase revenue. 4. Improve campaign structure where necessary. 5. Establish clear PPC KPIs and reporting. 6. Help connect Amazon advertising data into our Claude Code workflow. 7. Develop repeatable Claude prompts and processes for PPC analysis. 8. Help create rules and guardrails for automated recommendations. 9. Gradually move repetitive PPC analysis from manual work into AI-assisted workflows. 10. Continue providing strategic oversight rather than blindly relying on automation. ## Important We do **not** want someone who simply logs into Seller Central once a week and changes bids. We want someone who thinks like an operator. You should constantly be asking: * Where are we wasting money? * Where can we profitably spend more? * Which search terms should become dedicated campaigns? * Which keywords should be negated? * Which ASINs should we target? * Where are competitors vulnerable? * Which campaigns are limited by budget? * Which campaigns are hurting TACOS? * Which campaigns are helping organic ranking? * What can we automate? * What decisions should still require human approval? ## Initial Engagement We expect the first phase to include: **Phase 1 – Audit** Complete PPC account review and opportunity analysis. **Phase 2 – Optimization** Implement campaign, keyword, bid, placement and budget improvements. **Phase 3 – Claude Code Integration** Help develop the AI-assisted Amazon PPC management workflow. **Phase 4 – Ongoing Management** Monitor performance, make strategic adjustments and continue improving the automation system. ## How to Apply Please answer the following questions in your proposal: 1. Approximately how much Amazon PPC spend have you personally managed? 2. What is the largest Amazon advertising account you have managed? 3. Which Amazon marketplaces have you worked with? 4. Explain how you use ACOS versus TACOS when making PPC decisions. 5. How do you decide when to move a search term from an automatic campaign into a manual campaign? 6. What is your process for identifying wasted PPC spend? 7. Have you used the **Amazon Ads API or SP-API**? 8. Have you used **Claude Code, Cursor, VS Code, Python or similar developer tools**? 9. Have you built any Amazon PPC scripts, dashboards, automations or AI agents? 10. Describe how you would use Claude Code to help manage an Amazon PPC account. 11. What PPC tasks do you think should **never be fully automated without guardrails**? 12. Include the words **“CLAUDE PPC”** at the beginning of your proposal so we know you read the complete posting. ## Ideal Candidate The ideal person combines: **Amazon PPC expertise + analytical thinking + technical ability + AI/automation experience.** We are building a system where the PPC manager remains responsible for strategy while Claude Code handles increasing amounts of data analysis, monitoring and repetitive work. If you are excited about building the next generation of Amazon PPC management rather than simply managing campaigns the traditional way, we would like to speak with you.