Brand Story Building/Guidlines & Mascot Creation

I need a clear, inspiring brand story and positioning framework that will steer every piece of communication we release—print, digital, internal, or external. This narrative should make people feel excited and genuinely connected to the brand while clarifying exactly what makes us different... (Budget: ₹12500 - ₹37500 INR, Jobs: Branding, Caricature & Cartoons, Character Design, Creative Writing, Digital Marketing, Graphic Design, Illustrator, Logo Design)