Facebook & Instagram Lead Generation

I want to run a focused, results-oriented campaign on Facebook and Instagram with one clear objective: turning targeted traffic into measurable leads and sales. The scope is strictly social media; search engines and email can stay on the back burner until this channel is fully optimised... (Budget: ₹1500 - ₹12500 INR, Jobs: A/B Testing, Facebook Ads, Facebook Marketing, Google Analytics, Instagram Marketing, Internet Marketing, Lead Generation, Social Media Marketing)