Local SEO Specialist for Real Estate Agent Website (Ongoing Monthly — WordPress)

I run a small SEO agency and I'm looking for one reliable specialist to take over execution on a real estate client. This is ongoing month-to-month work, not a one-off project — I want someone I can keep busy long-term and add more clients to as we grow. THE CLIENT A residential real estate agent in Southern California. WordPress site built in Elementor. Local SEO focus: city/neighborhood landing pages, Google Business Profile, and content. The site already has a page structure in place — the job is to strengthen it, expand it, and get it ranking for local buyer/seller searches. WHAT YOU'LL DO (roughly 15-25 hrs/month) - Keyword research for local real estate terms (city + "realtor," "homes for sale in [city]," neighborhood and niche terms) - On-page optimization of existing city landing pages — titles, meta, headers, internal linking, content depth - Build out new city/neighborhood pages from an approved brief - Google Business Profile management: weekly posts, photo uploads, Q&A, category and service optimization, review response drafts - Local citations and NAP consistency cleanup - Schema markup (RealEstateAgent / LocalBusiness / FAQ) - 2-4 blog posts per month — market updates, neighborhood guides, buyer/seller education (you write or edit; must read naturally in US English) - Publish everything directly in WordPress/Elementor - Monthly reporting: rankings, GSC performance, GBP insights, what shipped, what's next WHAT I'M LOOKING FOR - 2+ years doing SEO, with real experience on realtor, mortgage, or local service business sites - You can show me a site you ranked locally and explain what you actually did - Comfortable in WordPress + Elementor (this is not optional — you'll be editing live pages) - Working knowledge of GSC, GBP, GA4, and either Ahrefs/SEMrush or similar - Strong written English — real estate content has to sound like a local human, not AI filler - You communicate proactively. I don't want to chase updates. HOW WE'LL WORK - Async, your own hours, with one weekly check-in via Loom or written update - I provide direction, priorities, and client communication — you execute - Monthly retainer, paid through Upwork, renewed each month - If this goes well, I have more real estate clients coming and you'd get first option on them TO APPLY Skip the generic cover letter — I'll ignore it. Instead: 1. Name one realtor or local service site you've worked on and what specifically improved (rankings, traffic, calls — with rough numbers) 2. Tell me the first three things you'd check on a realtor's site to figure out why their city pages aren't ranking 3. What tools do you have your own access to? 4. Your monthly rate for the scope above Start "REALTOR SEO" at the top of your reply so I know you read this.