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WordPress Landing Page Redesign

Presupuesto: - HOURLY / PART_TIME ⭐ 4.91 (18) France

wordpress, web-design, css, web-programming

Cualificaciones preferidas

  • Experiencia: Intermedio
We need a freelancer to redesign an existing WordPress landing page for CityTech Nice using the Woodmart theme. The work includes updating the layout, improving visual appeal, and ensuring the page is clean, modern, and easy to navigate. You should be able to work from the current site and make thoughtful design improvements that support a better user experience. Please share relevant examples of similar landing page redesigns and your approach to refining an existing page. # WordPress / Woodmart Homepage Redesign, WooCommerce Audit & Lead-Generation Forms — City Tech Nice ## Project Overview We are **City Tech**, an established technology retail, repair, installation, and professional services business based in Nice, France. Founded in **2008**, City Tech provides solutions for individuals, SMEs, institutions, international contractors, embassies, and consulates. Our activities include technology retail, smartphone and computer repair, data recovery, CCTV and alarm installation, IT infrastructure, and several local convenience services. Our current homepage is almost entirely focused on the WooCommerce product catalog. It does not properly present our services, experience, track record, team, local presence, or professional capabilities. We are looking for an experienced WordPress developer/designer to: 1. Audit and clean up the existing website. 2. Correct WooCommerce product, shipping, and plugin-related issues. 3. Design and build a new professional homepage section **above the existing product catalog**. 4. Add a structured lead-generation form for our new digitalisation and social media support services. The existing WooCommerce shop and product sections must remain operational and must not be removed or replaced. **Website:** citytech.fr **Location:** Nice, France **Stack:** WordPress, Woodmart theme, WooCommerce, Slider Revolution, and the page builder currently used by the website. Applicants must confirm that they have direct experience with this exact or closely comparable stack. --- ## Main Objectives The redesigned homepage should present City Tech as: * An established and experienced local company. * A reliable provider of technical and security solutions. * A warm, approachable business with real local expertise. * A company capable of supporting both individuals and professional organisations. * A multi-service local point of contact in Nice. * A trusted partner for installation, maintenance, retail, IT, security, and digitalisation projects. The visual style should be clean, modern, professional, reassuring, mobile-friendly, and consistent with the existing Woodmart design. The result must not look like a generic corporate template. --- # Phase 1 — Website Audit, Cleanup and Technical Corrections Before or alongside the homepage redesign, the selected freelancer must perform a complete audit of the existing website. ## 1. General Website Audit Please check for: * Broken links. * Missing images or assets. * JavaScript and browser console errors. * PHP or WordPress errors that are accessible through the existing environment. * Mobile and tablet display problems. * Duplicate content or duplicated sections. * Old, unused, or hidden page sections. * Unused scripts, CSS, shortcodes, widgets, and template elements. * Dead code or leftover content from previous versions of the website. * Incorrect redirects. * Unnecessary popups or interface elements. * Forms that no longer work. * Problems affecting page speed, navigation, or usability. Anything unnecessary should be cleaned up carefully. No destructive deletion should be performed without creating a backup and confirming that the element is genuinely unused. ## 2. Plugin Audit Review all installed plugins and identify: * Plugins that are outdated. * Plugins that are inactive or no longer used. * Duplicate plugins providing the same functionality. * Plugins causing conflicts, errors, or performance problems. * Plugins that are no longer maintained. * Plugins that can safely be removed or replaced. * Compatibility issues with Woodmart, WooCommerce, Slider Revolution, the current page builder, and the current WordPress version. All essential plugins should be updated safely after confirming compatibility. Updates and removals should preferably be tested on a staging environment or after a full backup. After the plugin review, verify that the following still work correctly: * Product pages. * Cart. * Checkout. * Customer account. * Payment methods. * Shipping calculations. * Transactional emails. * Contact forms. * Search and product filters. * Mobile navigation. * Slider Revolution content. * Any existing multilingual or translation functionality. ## 3. Product Weight and Dimension Audit Review WooCommerce product data and correct product weights and dimensions so that they are coherent with the actual products being sold. The audit should identify: * Products with missing weights. * Unrealistic or inconsistent weights. * Incorrect measurement units. * Products using the product-only weight when packaged shipping weight is required. * Products with incorrect dimensions. * Similar products using inconsistent weight conventions. * Products likely to produce incorrect shipping calculations. Weights and dimensions should be adjusted using real product information, manufacturer information, or data validated by City Tech. ## 4. Shipping Price Audit Review the complete WooCommerce shipping configuration and verify whether the prices charged to customers are coherent with the actual shipping rules and costs. Please check: * Shipping zones. * France, European, and international shipping rules. * Weight-based shipping brackets. * Price-based shipping rules. * Product-class shipping rules. * Free-shipping thresholds. * Packaging weight. * Handling charges. * Minimum and maximum shipping prices. * Oversized or unusually heavy products. * Products incorrectly receiving free or excessively expensive shipping. * Possible conflicts between shipping plugins and native WooCommerce settings. Test several realistic cart scenarios with: * One small product. * Multiple small products. * One heavy product. * A mixed basket. * Low-value and high-value baskets. * Different French and international addresses where applicable. The freelancer should provide a short summary of the issues found, the corrections made, and any remaining decisions that require validation from City Tech. --- # Phase 2 — New Homepage Content Above the Existing Shop The new homepage presentation must be inserted **above the current WooCommerce product catalog**. The current shop sections must remain untouched unless a technical correction is specifically required. ## 1. Hero / Introduction Banner Create a strong, modern introductory banner explaining who we are and what we do. Suggested message direction: **City Tech — Your technology and security partner in Nice since 2008** City Tech supports individuals and businesses with technology sales, repairs, IT services, data recovery, CCTV systems, alarms, installation, maintenance, and local convenience services. The hero should communicate: * Based in Nice. * Operating since 2008. * Technology sales and technical support. * Smartphone, tablet, and computer repair. * CCTV and alarm installation. * Professional IT and installation projects. * Services for both individuals and businesses. Possible calls to action: * Discover our services. * Request a quote. * Contact us. * Visit our store. Clearly marked image placeholders should be provided for: * Storefront photo. * Installer at work. * Sales or technical team. * CCTV or alarm installation. * Repair laboratory. ## 2. Animated Statistics Counters Create an eye-catching animated statistics section with numbers counting up when the section becomes visible on scroll. Use approximate or rounded figures: * **2,500+** CCTV and alarm installations completed since 2009. * **5,000+** smartphone, computer, and tablet repairs completed. * **Around 30 successful data recoveries per year**, generally involving between 250 GB and 2 TB of recovered data per case. * **17+ years** of experience. Suggested icons: * CCTV camera or shield for security installations. * Smartphone, wrench, or tools for repairs. * Hard drive or database icon for data recovery. * Calendar, clock, or award icon for years of experience. The animation must remain lightweight, accessible, and smooth on mobile devices. ## 3. Customer Reviews and Testimonials Add a trust-building customer review section. Preferred option: * Connect a reliable Google Reviews widget to the City Tech Google Business Profile. Alternative option: * Create a manually curated testimonial slider using genuine customer reviews supplied by City Tech. The testimonial design may include: * Customer first name or initials. * Star rating. * Short review. * Review date where appropriate. * Customer photo or neutral avatar if available. * Link to the Google Business Profile. City Tech’s Google review link is: https://g.page/r/CS3ogSMhFqdPEAE/review The freelancer should also propose a simple and compliant customer satisfaction process. A suitable approach would be: 1. Send every customer to a short internal satisfaction form. 2. Allow customers to explain any issue or dissatisfaction privately. 3. Notify the City Tech team quickly when a customer reports a problem. 4. Give the team an opportunity to contact the customer and resolve the issue. 5. Keep the Google review option available without blocking it according to the customer’s satisfaction score. The system must not use deceptive review filtering or prevent dissatisfied customers from accessing the public review option. For the reviews displayed on the City Tech website, we may select and publish genuine positive testimonials that accurately reflect real customer experiences. The freelancer should recommend a solution that is technically reliable, easy to maintain, and compliant with the applicable platform and consumer-transparency requirements. ## 4. Services Grid Create a clear grid of service cards with icons, short descriptions, and links to the existing `/services/` page or relevant anchors. Services to display: ### Smartphone and Tablet Repair * Screen, battery, charging port, camera, and component replacement. * Diagnosis and troubleshooting. * Motherboard-level repair. * Micro-soldering and advanced electronic repair. ### Computer Repair and Maintenance * Desktop and laptop repair. * Hardware upgrades. * Operating system installation. * Virus and malware removal. * Performance optimisation. * Preventive maintenance. ### Data Recovery * Hard drives. * SSDs. * USB storage. * Memory cards. * Smartphones and computers. * Logical failure and selected hardware-failure cases. ### CCTV Installation * Analogue HD systems. * IP camera systems. * Remote monitoring. * Residential and professional installations. * Maintenance and troubleshooting. ### Alarm Systems * Alarm system installation. * Configuration and commissioning. * Maintenance. * Equipment replacement. * Residential and professional security solutions. ### IT Infrastructure and Professional Projects * Linux server installation and configuration. * Office and branch IT setup. * Network installation. * Workstation deployment. * Printer and peripheral setup. * Technical project coordination. * Support for SMEs, institutions, contractors, embassies, and consulates. ### Digitalisation and Social Media Support * Digital presence assessment. * Social media setup and optimisation. * Content and communication support. * Local online visibility. * Digital tools for customer acquisition. * Website and online-service recommendations. * Support adapted to the client’s goals, resources, and level of maturity. ### Luggage Storage and Concierge Services * Secure luggage storage for travellers. * Convenient local service in Nice. * Short-term concierge support where available. ### International Money Transfer * Ria Money Transfer. * MoneyGram. * Assistance with available transfer services. ### UPS Parcel Relay Point * Parcel collection. * Parcel drop-off. * Convenient local relay-point services. ## 5. Digitalisation and Social Media Consultation Form Create a dedicated form that helps City Tech understand a prospective client’s digitalisation needs as precisely as possible. The purpose of this form is to collect enough information to propose the most relevant support package and prepare an accurate quotation. The form should be professional, easy to complete, mobile-friendly, and divided into logical steps where appropriate. Suggested fields and questions: ### Contact Information * Full name. * Company or organisation name. * Email address. * Telephone number. * City or area. * Preferred contact method. ### Business Profile * Type of business or activity. * Number of employees. * Main customer type: individuals, businesses, institutions, tourists, or mixed. * Current geographic market. * Main products or services. * Existing website URL. * Existing social media links. ### Current Digital Presence * Does the client already have a website? * Is the website up to date? * Does the client have a Google Business Profile? * Which social networks are currently used? * How frequently does the client publish? * Does the client already create photos or videos? * Does the client currently run paid advertising? * Does the client use an online booking, e-commerce, CRM, newsletter, or customer-management system? ### Assistance Required Allow the user to select one or more services: * Digital strategy. * Social media account setup. * Social media management. * Content planning. * Photo and video content. * Graphic design. * Community management. * Google Business Profile optimisation. * Website creation or redesign. * E-commerce. * Online booking. * Local SEO. * Search-engine optimisation. * Paid advertising. * Email marketing. * Online reputation and review collection. * Customer relationship tools. * Automation. * Staff training. * General digitalisation advice. ### Goals * Increase local visibility. * Generate more enquiries. * Increase store visits. * Generate online sales. * Improve brand image. * Develop social media activity. * Improve customer communication. * Collect more customer reviews. * Launch a new business or service. * Modernise internal processes. * Other goal. ### Project Information * Main priority. * Desired launch date. * Approximate monthly or total budget. * Whether the client is looking for a one-time project or ongoing support. * Existing content and assets available. * Main competitors. * Examples of websites or social media accounts the client likes. * Specific difficulties or constraints. * Free-text project description. ### File Uploads Where technically appropriate, allow the client to upload: * Existing logo. * Brand guidelines. * Photos. * Screenshots. * Project brief. * Examples. * Other useful documents. ### Consent and Submission Include: * Privacy and data-processing consent. * Agreement to be contacted regarding the request. * Clear confirmation message. * Automatic email confirmation for the prospective client. * Structured notification email for the City Tech team. The submitted information should be easy for City Tech to review and should help the team prepare a realistic and accurately priced proposal. Spam protection must be included without creating excessive friction for legitimate users. ## 6. Brands We Work With Create a professional brand-logo strip using existing assets from the current “Nos marques” sections where possible. Brands include: * Dahua. * Hikvision. * Ajax. * Sony. * Hyundai. The freelancer should reuse existing website assets when they are suitable and request missing or higher-quality logos when necessary. Logos should be visually consistent, properly aligned, and optimised for performance. ## 7. Founder / About Section Create a photo and biography section for: **Sakeb Abbas — Founder and Managing Director** The section should explain that Sakeb has extensive experience in both B2B and B2C technology solutions. Key information to include: * Founder and Managing Director of City Tech. * Experience in hi-tech, multimedia, IT, installation, and technical services. * Personally configured and deployed Linux servers. * Managed complete A-to-Z IT setup projects for offices and branches. * Worked on projects for embassies, consulates, international private contractors, SMEs, and individual clients. * Experience covering network infrastructure, workstations, servers, equipment, installation, configuration, and ongoing support. * Strong knowledge of both professional and consumer technology markets. The biography should also explain the company’s successful diversification: * UHF and satellite television antenna installation during the 2010s. * Launch of CCTV installation services in 2013. * Strong growth and success of the CCTV activity. * Expansion into alarm systems shortly afterwards. * Continued development of repair, security, IT, convenience, and digital services. Every product and service offered by City Tech is personally assessed or vetted by Sakeb for reliability, usefulness, and suitability for customers. The tone should be credible and human, without exaggeration or generic corporate language. ## 8. Local Presence and Masséna Tech Partnership Add a section explaining that City Tech has partnered with **Masséna Tech**, providing a second point of sale located directly at Place Masséna, Nice’s main square. The partnership improves: * Visibility. * Accessibility. * Customer convenience. * Local coverage across Nice. * Access for residents, professionals, and visitors. The wording should make the relationship clear without creating confusion between the two businesses. ## 9. Wholesale and Partner Network Add a short professional callout explaining that City Tech works with a network of partners and can provide products and solutions at wholesale or bulk pricing. Suggested message direction: **Professional, wholesale and partner enquiries** City Tech works with a trusted network of suppliers and professional partners. Products, equipment, and project-specific solutions can be sourced in quantity and offered at wholesale or bulk pricing upon request. Everything is available according to project requirements and supplier availability. Include a clear **Contact us** or **Request a quote** button. A full wholesale catalog is not required. ## 10. Recruitment Banner Create a small and professional recruitment banner. Suggested message direction: **City Tech is growing** We are open to applications from motivated candidates interested in joining our team. Candidates may apply by: * Sending a CV and cover letter. * Writing to us through the website contact form. Include a call-to-action button linking to the contact form. A separate careers page is not required at this stage. ## 11. Open to Business Opportunities Add a brief closing callout explaining that City Tech is open to serious business proposals, collaborations, distribution opportunities, partnerships, and new projects. Suggested message direction: **Let’s explore new opportunities** City Tech is always open to serious business opportunities and partnerships. Every relevant proposal will be considered and discussed. Include a simple contact button. --- # Copywriting and Language The website is primarily in French. The freelancer should: * Refine all final homepage copy into clear, professional French. * Keep the tone warm, credible, and accessible. * Avoid literal or unnatural translations. * Avoid exaggerated marketing claims. * Keep headings concise. * Make technical services understandable to non-technical customers. * Use vocabulary suitable for both individuals and professional clients. The English content in this brief is intended to explain the project scope. Final website content must be delivered in polished French. City Tech may provide additional French copy, reviews, photos, and technical information during the project. --- # Design and UX Requirements The new homepage sections must: * Match the current Woodmart visual style. * Be fully responsive. * Work correctly on desktop, tablet, and mobile. * Use clean typography and spacing. * Use consistent icons. * Avoid visual overload. * Be easy to edit through the current WordPress page builder. * Load quickly. * Avoid excessive animation. * Use accessible contrast and readable text sizes. * Include clear calls to action. * Preserve the existing WooCommerce catalog below the new content. * Avoid breaking existing product, cart, checkout, and account functionality. Reusable global styles and components should be used where appropriate. Custom code should be kept clean, documented, and limited to cases where the existing theme or page builder cannot provide a reliable solution. --- # Images and Assets City Tech will provide or later replace the main business photographs. The freelancer should create clearly marked image placeholders for: * Founder portrait. * Storefront. * Technical team. * Installer at work. * CCTV installation. * Alarm installation. * Repair workshop. * Sales counter. * Masséna Tech location. * Digitalisation or client-consultation imagery. Existing logos and brand assets should be reused where possible. All new images should be compressed and correctly sized for web use. --- # Technical Workflow The selected freelancer should follow a safe implementation process: 1. Create a complete backup. 2. Use a staging environment where possible. 3. Audit the current website. 4. Document major issues found. 5. Correct critical bugs and configuration problems. 6. Review plugins and compatibility. 7. Audit product weights and shipping rules. 8. Build the new homepage sections above the shop. 9. Build and test the digitalisation enquiry form. 10. Test all devices and major browsers. 11. Test WooCommerce cart and checkout. 12. Test forms, emails, links, animations, and review integrations. 13. Optimise performance. 14. Obtain approval before deployment. 15. Deploy carefully to the live website. 16. Perform a final post-deployment check. --- # Deliverables The final delivery should include: * Website audit and issue summary. * Cleanup of unused or obsolete website elements. * Correction of agreed bugs and broken links. * Plugin audit and safe updates. * Identification and removal of unnecessary plugins where approved. * Review and correction of WooCommerce product weights and dimensions. * Review and correction of shipping settings and prices. * New responsive homepage presentation above the existing catalog. * Hero section. * Animated statistics counters. * Customer review or testimonial section. * Complete services grid. * Digitalisation and social media lead-generation form. * Brand-logo strip. * Founder and company story section. * Masséna Tech partnership callout. * Wholesale and partner-network callout. * Recruitment banner. * Business-opportunity callout. * French copy refinement. * Clearly marked image placeholders. * Desktop, tablet, and mobile testing. * WooCommerce regression testing. * Contact-form and email-delivery testing. * Performance optimisation. * Documentation explaining how City Tech can edit the new sections and forms. * Short list of any remaining recommendations that were outside the agreed scope. --- # Important Restrictions * Do not remove or replace the existing WooCommerce product catalog. * Do not redesign the entire shop unless separately approved. * Do not perform destructive changes without a backup. * Do not delete plugins, data, products, reviews, or pages without approval. * Do not use nulled, pirated, or unlicensed themes or plugins. * Do not install unnecessary plugins for functions already available in Woodmart or the current builder. * Do not create a review process that blocks or redirects customers according to whether their feedback is positive or negative. * Do not publish invented testimonials or fabricated statistics. * Do not make the new homepage difficult for the City Tech team to update. --- # Application Requirements Please include the following in your proposal: 1. Confirmation of your experience with: * WordPress. * Woodmart. * WooCommerce. * Slider Revolution. * Elementor or WPBakery, depending on the builder detected on the website. 2. Links to relevant projects involving: * Homepage redesigns. * Service-business websites. * Animated statistics counters. * WooCommerce audits. * Shipping configuration. * Google Reviews integrations. * Multi-step enquiry or quotation forms. 3. A short explanation of: * How you would audit the existing website. * How you would protect the current shop during the work. * How you would test product weights and shipping calculations. * Which review solution you recommend. * Which form solution you recommend for the digitalisation questionnaire. * Whether you would use a staging environment. 4. Your estimated: * Project timeline. * Fixed price or hourly estimate. * Number of revisions included. * Post-launch support period. Generic applications without relevant WordPress, Woodmart, or WooCommerce examples may not be considered.
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