Creative Strategist — Meta Ads for Health & Beauty Brand (Full-time, Remote)

Who we are We're a 7-figure health & wellness e-commerce brand selling across multiple European markets and the UK. Our growth is built on Meta ads — direct response creative that drives real revenue through advertorial funnels. Small team, no corporate drama, profitable and growing. We're looking for a Creative Strategist to join us full-time and own the creative side of our ad engine. What you'd do You'd shape the creative strategy behind every ad we run — from the initial idea all the way through to performance review. Day to day, that means: Researching winning ads in our space and translating those insights into concepts for our products — understanding the why, not just copying the what Writing ad scripts, hooks, and copy that sound like a real person talking to another real person Creating detailed, clear briefs for our video editors so nothing gets lost in translation Working alongside our media buyer to read performance data and turn it into smarter creative decisions Building iteration roadmaps when we find a winner — stretching every good angle as far as it can go Who we're looking for 2+ years in performance creative for e-commerce or DTC brands You understand direct response (hooks, unique mechanisms, advertorial funnels, AIDA/PAS) Strong copywriting — human, persuasive, clear Comfortable with ad account data — CPA, ROAS, hook rate — and you use it to inform what you create next Self-directed and reliable. We give you trust and space, and you deliver Bonus: health/wellness experience, familiarity with European markets, experience briefing editors, tools like Foreplay or GetHookd. What we offer Competitive, fair salary based on experience Long-term stability — profitable company, real commitment, no trial-and-pray Creative ownership — your strategy, your calls, backed by data Growth — new markets, new products, bigger budgets as we scale together A team you'll actually enjoy working with — informal, supportive, zero politics To apply We'd love to see how you think: Share an ad you admire (health/DTC preferred) — what makes the strategy behind it work? Walk us through your approach to developing new ad concepts for a health supplement in a European market. Tell us about a creative win you're proud of — numbers are great, but the story matters too. Quick call if there's a fit. No drawn-out process, no trick questions — just a conversation.