Marketing Funnel Specialist

Type: Part-Time Position with Full-Time Growth Potential | Location: Remote About Us We are a group of companies specializing in marketing strategy and operational services for private addiction treatment and behavioral health centers. Our co-founders are in long-term recovery, making this work deeply personal; therefore, we uphold the highest standards of quality. Our services include Google Ads, SEO, social media, and admissions support through a marketing agency, a self-service SaaS platform, and a community, media, and learning center for non-clinical leaders in the addiction treatment industry. This role is primarily within the marketing agency, with frequent cross-brand support across the entire portfolio, including our CEO’s personal brand. About the Role Your job is to build and run the marketing systems that grow our marketing agency as a brand, help generate qualified leads, and support our positioning in the addiction treatment space. You will own both strategy and execution across our marketing funnel, from awareness to conversion. This is not a role for someone who only thinks or only executes. We need someone who can help map the strategy, build the assets, set up the campaigns, and see them through to results. What You'll Own Funnel Strategy & Architecture - Design and own end-to-end marketing funnels, from top-of-funnel awareness to qualified lead conversion - Map the full prospect journey and identify gaps, drop-off points, and conversion opportunities - Define and document funnel stages, goals, and KPIs for each phase - Recommend and implement tools, platforms, and workflows to support funnel performance Email Strategy & Campaign Execution - Design, build, and manage email sequences for lead nurturing, onboarding, and retention - Write or closely collaborate on email copy with clear CTAs and strong deliverability hygiene - Set up and manage campaigns in our email platform (tagging, segmentation, automation flows) -Track open rates, click rates, and conversion metrics, then optimize based on results Landing Pages (WordPress) - Build and publish landing pages in WordPress that are conversion-optimized and on-brand - Work with existing page builders or templates; manage copy, layout, and form integrations - Test and iterate on page performance using basic A/B testing principles Paid Ads (Collaboration & Coordination) - Contribute to or coordinate paid ad strategy across LinkedIn and Meta - Ensure landing pages, lead magnets, and follow-up sequences are aligned with ad creative and targeting Creative & Copywriting Support - Bring a basic design sensibility: you can produce or direct clean, on-brand creative assets - Either write clear, direct copy for emails, landing pages, and campaign assets, or brief and review copy produced by others - Apply brand voice consistently across all funnel touchpoints What We're Looking For Required - 2-3 years of proven experience building and managing full marketing funnels from strategy through execution - Strong hands-on experience with email marketing platforms (e.g., Brevo, Klaviyo, ConvertKit, Mailchimp, or similar) - Experience building and publishing landing pages in WordPress - Working knowledge of paid social ad structures on LinkedIn and/or Meta, enough to collaborate effectively and ensure funnel alignment - Basic graphic design skills: comfortable in Illustrator, Photoshop, Canva, or equivalent tools to produce or adapt assets - Highly detail-oriented: you catch your own errors before anyone else does - Strong ownership mindset: you don't wait to be told what's slipping, you flag it and fix it - Proven ability to meet deadlines in a fast-moving, async-friendly environment Nice to Have - Copywriting skills: the ability to write compelling, conversion-focused email and landing page copy is a meaningful plus - Experience with marketing agencies, membership communities, or B2B service-based marketing - Familiarity with CRM tools and lead tracking workflows - Basic analytics skills: comfortable reading dashboards in Google Analytics, Meta Ads Manager, or similar How We Work We are a lean, high-trust, remote-first team based in Los Angeles. We move quickly, communicate directly, and hold each other accountable. We set clear expectations and trust people to own their work. That means we need someone who is proactive, organized, and brings energy to getting things done. This work is personal to us. If you are someone who thrives on clarity, takes pride in clean execution, and wants to contribute to something that genuinely matters in the addiction treatment space, this role is for you. To Apply Share your resume, a brief note introducing yourself, and a few examples of funnels, email campaigns, or landing pages you have built with your proposal.