Media Intelligence Website

roject Overview We are seeking an experienced WordPress designer/developer to redesign and rebuild two related Canadian B2B brands. The businesses operate in the advertising, media, audience intelligence, digital marketing, programmatic advertising, streaming audio, connected TV, retail media, digital out-of-home, and lead-generation sectors. The objective is to create a modern, professional, credible, conversion-focused digital presence that positions the companies as sophisticated Canadian media and marketing partners. The two brands should feel connected but serve different purposes. Brand 1 — Media and Advertising This will be the principal client-facing media sales and advertising brand. It will promote services including: Programmatic audio Streaming audio TuneIn advertising solutions Radio and digital audio Retail and in-store audio Connected TV Streaming video Digital display advertising Digital out-of-home Audience targeting Campaign strategy Media planning Campaign management Performance reporting The site should position the business as an accessible alternative for Canadian advertisers that want access to sophisticated digital and traditional media without needing a large advertising agency. Brand 2 — Audience Intelligence and Data Services This brand will focus on: Audience intelligence B2B market research Business audience development Market segmentation Account-based marketing support CRM data enhancement Prospect research Audience planning Lead-generation support First-party data development Market opportunity analysis The second brand should complement the media business and help advertisers identify, understand and reach their desired audiences. Primary Project Goals The project should accomplish the following: Modernize both brands. Create a professional B2B presentation. Clearly explain the products and services. Generate qualified sales inquiries. Make it easy for prospective advertisers to request a media plan or consultation. Build credibility with agencies, advertisers and corporate marketing departments. Establish a common visual system between the two brands. Make both sites easy for our team to update internally. Create a strong mobile experience. Create a scalable structure that allows new media products and services to be added later. Ensure strong technical SEO foundations. Ensure good page-load performance. Properly configure analytics and conversion tracking.