Meta Ads Freelancer for Product Licensing / Coaching Business

About Us Invent Tribe is an established education and coaching business that helps everyday inventors learn how to develop and license their product ideas to companies. We have an active website, membership programs, Design Lab services, weekly webinars, a podcast, email automation, and an existing audience. We're now looking to begin using paid advertising more intentionally to generate qualified leads and ultimately new customers. What We're Looking For We're looking for a hands-on Meta Ads freelancer who can help us develop, launch, test, and optimize our paid advertising strategy. We're starting with a relatively small advertising budget, so we are not looking for an agency or large monthly retainer. We're looking for someone knowledgeable who is comfortable testing on a smaller budget, learning what works, and scaling with us if we can demonstrate profitable customer acquisition. Experience advertising coaching programs, memberships, online education, courses, lead-generation funnels, or similar businesses is strongly preferred. Experience with Kajabi and Google Ads is a plus, but Meta is our initial priority. What We Already Have We aren't starting from scratch. We currently have: Established Invent Tribe brand and website Kajabi membership and checkout system Lead capture and email automation Interactive assessment/quiz that recommends next steps based on where an inventor is in their journey Weekly educational webinars Podcast and YouTube content A growing library of short-form podcast clips for Instagram/Facebook Existing testimonials and customer success stories Multiple offers ranging from lower-cost idea evaluation services to recurring memberships We would like to leverage these existing assets rather than spend heavily creating new advertising content. What We Need Help With We're looking for someone who can: Develop an initial Meta Ads strategy Set up campaigns correctly Review/install appropriate Meta Pixel and conversion tracking Help determine the best funnel and offers to advertise Test audiences, hooks, offers, and creative Turn appropriate podcast/video clips into advertising creative Build retargeting campaigns Monitor and optimize campaign performance Help us understand which leads ultimately become paying customers Recommend when and how we should scale successful campaigns We're open to your ideas and don't want to prescribe the entire strategy. We'd like to work with someone who can look at what we've already built and tell us how they would approach customer acquisition. Initial Budget We expect to begin around $15–$20/day in Meta ad spend while we test the funnel. Because of the relatively small initial ad budget, we're looking for a freelancer who can work efficiently without requiring a large management retainer. If we establish profitable customer acquisition, we are willing to increase both the advertising budget and the scope of the engagement. When Applying Please answer these questions: Have you managed Meta Ads for a coaching, membership, course, education, or lead-generation business? Please provide an example. What was the approximate monthly ad spend and what results were you able to achieve? Have you worked with Kajabi or similar platforms? Do you have experience setting up Meta Pixel, conversion tracking, and retargeting? Have you run paid campaigns using short-form video/Reels/podcast clips? Given an initial advertising budget of roughly $500/month, how would you approach the first 30 days? Do you personally manage the campaigns, or would our account be managed by someone else? What would you recommend for your fee/engagement structure given our relatively small starting budget? Please include examples or screenshots of actual campaign results where possible, with confidential client information removed. We're much more interested in finding the right long-term person than simply finding the lowest bidder.