TikTok Shop Expert Needed — Shopify Setup, Affiliate Setup & Owner Training

We are Salty Locks®, a U.S.-based premium professional hair-extension brand with an established Shopify store. We are looking for an experienced U.S. TikTok Shop expert to help us properly launch TikTok Shop from the ground up. This is NOT an ongoing social media management position and we are NOT looking for someone to run our TikTok Shop indefinitely. We want a knowledgeable expert who can: Audit → Build → Connect → Configure → Test → Document → Train → Hand Off Once the project is complete, our goal is to understand the system well enough to operate TikTok Shop ourselves. Because we are new to TikTok Shop, we also want someone who will proactively identify anything important that we may not know to ask about. ABOUT OUR BUSINESS Salty Locks® is a premium professional hair-extension company selling higher-ticket hair-extension products through Shopify. Our products include professional hair extensions such as Genius Wefts and Fusion/K-Tip extensions, along with complementary hair-care products. Because many of our products are higher-ticket than typical TikTok Shop products, we are particularly interested in understanding how TikTok Shop can work for: Premium beauty products Professional hairstylists Beauty creators Hair-extension specialists Affiliate creators User-generated content Paid TikTok advertising We are not looking for a generic social media marketer. We specifically want someone with hands-on TikTok Shop experience, preferably with U.S. ecommerce brands. PROJECT OBJECTIVE At the end of this project, we want to have: A properly configured U.S. TikTok Shop TikTok Shop correctly connected to our Shopify store Products, inventory and orders syncing correctly Shipping and return settings configured correctly TikTok Business Center and advertising infrastructure correctly connected Proper conversion tracking TikTok Shop affiliate/creator functionality configured A clear initial affiliate strategy A tested end-to-end purchase/order workflow Owner training on how everything works Written and/or video documentation for recurring tasks A complete handoff so we can manage the system ourselves PHASE 1 — AUDIT OUR CURRENT SETUP Before changing anything, we want you to review what accounts and connections we currently have. This may include: TikTok account TikTok Business Center TikTok Ads Manager TikTok Shop Seller Center Shopify TikTok Shopify integration Existing pixels/data sources Product catalog Existing tracking Existing account permissions We want you to identify: What is already set up correctly What is incomplete What is incorrectly configured What is duplicated What needs to be connected What should be removed or corrected Any potential account or tracking problems We do NOT want unnecessary accounts, duplicate pixels, duplicate catalogs, or a confusing setup. We want a clean system that we understand. PHASE 2 — COMPLETE TIKTOK SHOP SETUP Complete and/or correct the setup of our U.S. TikTok Shop. This should include all necessary configuration related to: TikTok Shop Seller Center Business information Shopify connection Product catalog Product synchronization Inventory synchronization Order synchronization Product listing requirements Product approval Shipping Fulfillment Returns Refunds Customer-service settings Account permissions Shop settings Shop health/account health Any other important TikTok Shop settings We expect you to tell us if something important is missing from this scope. PHASE 3 — SHOPIFY INTEGRATION Our ecommerce store runs on Shopify. We need TikTok Shop and Shopify configured so that the two systems work together correctly. Please review and configure the appropriate workflow for: Shopify ↔ TikTok Shop We need to understand: Where products should primarily be managed How products sync How inventory syncs How orders flow between platforms Where TikTok Shop orders appear How fulfillment works How tracking numbers sync How cancellations work How returns/refunds work How discounts/promotions interact How to prevent inventory discrepancies or overselling We want you to recommend the cleanest workflow for our business rather than simply turning on every available integration. PHASE 4 — TIKTOK BUSINESS CENTER, ADS & TRACKING Although this project is primarily about TikTok Shop, we ultimately plan to advertise on TikTok. Therefore, we want the underlying advertising and tracking infrastructure configured correctly now. Please audit/configure as appropriate: TikTok Business Center TikTok Ads Manager Shopify connection TikTok Pixel Events API or other server-side tracking where appropriate Conversion events Product/catalog connections Account permissions Data sources Attribution/tracking setup We need to know that purchases and other important customer actions are being tracked correctly. We are not hiring you to manage ongoing paid advertising as part of this project. We simply want the foundation configured correctly so we can advertise later without discovering that our tracking was built incorrectly. PHASE 5 — TIKTOK SHOP AFFILIATE / CREATOR PROGRAM This is an important part of the project. We want to understand and properly configure TikTok Shop's affiliate/creator functionality. Because our hair extensions are premium products, some individual purchases can be significantly higher than the average inexpensive TikTok Shop product. We believe this may create an interesting opportunity for creators because a percentage commission on a higher-value purchase could represent meaningful earnings. However, we do NOT want to simply choose a random commission percentage. We want your expertise. Please help us understand and configure: TikTok Shop Affiliate Open Collaboration Target Collaboration Affiliate commission settings Product-specific commissions where appropriate Creator invitations Creator discovery Creator eligibility Sample requests Free samples vs refundable samples, if applicable Creator product selection Affiliate links Shoppable videos TikTok LIVE selling as it relates to affiliates Creator performance Affiliate sales attribution Commission tracking Affiliate reporting We also want recommendations for an initial affiliate strategy specifically for a premium hair-extension brand. CREATOR STRATEGY We do NOT need you to recruit and manage hundreds of creators as part of this initial project. Instead, we want you to teach us how to do it intelligently. We want to understand: How to find appropriate creators What makes a creator worth contacting Which metrics actually matter Follower count vs engagement vs sales performance How to identify creators who already sell beauty products How to identify professional hairstylists on TikTok How to evaluate previous TikTok Shop performance How much commission to offer When higher commissions make sense When to offer free product How to structure sample offers How to contact creators How to track creator performance When to stop working with a creator How to scale creators who perform well We would especially like your opinion on whether our best affiliate opportunities are likely to come from: Professional hairstylists Hair-extension specialists Beauty creators Hair transformation creators General lifestyle creators Micro-creators Larger influencers TikTok Shop creators who already have proven sales performance We expect the expert we hire to provide recommendations based on experience and data rather than simply agreeing with our assumptions. PHASE 6 — PROMOTIONS & TIKTOK SHOP SALES TOOLS We want an overview and initial configuration/recommendations for the TikTok Shop tools that are actually relevant to our business. This may include: Shop coupons Product discounts Promotional campaigns Creator promotions Free-shipping promotions Bundles LIVE shopping Shoppable videos TikTok Shop campaigns Other native TikTok Shop sales tools We do NOT need every possible feature activated. We want to understand which tools make sense for a premium brand and which ones we should avoid. PHASE 7 — TESTING Before the project is considered complete, we want the system tested. Please verify the complete workflow from: TikTok content/product → product page → checkout → payment → order → Shopify → fulfillment → tracking We want confirmation that: Products display correctly Pricing is correct Inventory is correct Orders sync correctly Customer information flows correctly Fulfillment works Tracking information updates Conversion tracking fires correctly Affiliate attribution works correctly where testable There are no obvious duplicate tracking/configuration problems PHASE 8 — OWNER TRAINING This is one of the MOST important parts of the project. We are business owners, not TikTok Shop experts. We need someone who is patient, communicates clearly, and can teach the system without assuming we already understand TikTok terminology. We want live screen-share training covering the everyday operation of TikTok Shop. Please teach us: How TikTok Shop works How Seller Center works How Shopify and TikTok Shop communicate How to manage products How to check inventory How to view orders How to handle fulfillment How to handle returns/refunds How to monitor Shop health How to read basic analytics How to create promotions How affiliates work How to find creators How to invite creators How to approve/decline sample requests How to change commissions How to see which creators generated sales How to identify our best-performing products How to troubleshoot common issues Where to look when something stops syncing What we should check daily What we should check weekly What we should check monthly We also want a basic explanation of how TikTok Shop, organic TikTok content, affiliates, and paid TikTok advertising can eventually work together. DOCUMENTATION We do not want the knowledge to disappear when the freelancer leaves. Please provide simple documentation for important recurring processes. This can include: Short Loom/video tutorials Screen recordings Written step-by-step instructions Checklists Simple SOPs We do NOT need a huge corporate manual. We want straightforward instructions that a business owner or employee can follow later. Examples: How to add a new product How to change an affiliate commission How to approve a creator sample How to check TikTok Shop orders How to issue a refund How to check Shop health How to determine which affiliates generated sales FINAL AUDIT & HANDOFF Before final completion, we want you to perform a final audit. Please confirm that: TikTok Shop is operational Shopify integration is working Product syncing is working Inventory syncing is working Order flow is working Shipping/fulfillment settings are correct Returns/refunds are configured Business Center is configured Ads Manager is connected appropriately Tracking is functioning Affiliate settings are configured We have received training Documentation has been delivered We have the correct administrative access to everything No account, pixel, Business Center, catalog, Shopify connection, or other critical business asset should remain under the freelancer's ownership. Everything must ultimately be owned and controlled by our company. POST-HANDOFF SUPPORT Please include approximately 14 days of reasonable post-handoff support for questions or problems directly related to the setup you completed. This is not ongoing management. It is simply a short period to make sure we can successfully operate what was built. PROJECT STRUCTURE We want this structured as a: FIXED-PRICE PROJECT We are specifically NOT looking for an hourly arrangement. Please quote the project based on completing the agreed deliverables. We are open to dividing the fixed-price project into milestones. A possible structure would be: Milestone 1 Audit + implementation plan Milestone 2 TikTok Shop + Shopify technical setup Milestone 3 Tracking + Business Center + Ads foundation Milestone 4 Affiliate program configuration + strategy Milestone 5 Testing Milestone 6 Training + documentation Milestone 7 Final audit + handoff We are open to recommendations if an experienced TikTok Shop professional would structure these milestones differently. WHO WE WANT TO HIRE The ideal freelancer has substantial hands-on experience with: U.S. TikTok Shop TikTok Shop Seller Center Shopify TikTok Shop + Shopify integrations TikTok Business Center TikTok Ads Manager TikTok Pixel/tracking TikTok Shop Affiliates Creator collaborations Ecommerce operations Product catalogs Order/fulfillment workflows Experience with any of the following is a plus: Beauty Hair Hair extensions Cosmetics Fashion Premium/luxury ecommerce Higher-ticket ecommerce products IMPORTANT: WE WANT A TEACHER, NOT JUST A TECHNICIAN Someone could be technically excellent at TikTok Shop and still be the wrong person for this project. Communication and teaching ability matter to us. We want someone who can explain: What you're doing. Why you're doing it. What we need to know afterward. We want to understand our own system when this project is finished. PLEASE INCLUDE THE FOLLOWING IN YOUR PROPOSAL PLEASE DO NOT APPLY IF: Your primary experience is general social media management rather than TikTok Shop You have never personally configured a U.S. TikTok Shop You only offer hourly arrangements You require ongoing monthly management after setup You cannot explain the Shopify/TikTok Shop integration You have no experience with TikTok Shop Affiliates You are uncomfortable training business owners You intend to retain ownership/control of any accounts or assets you create SUCCESSFUL COMPLETION This project is successfully completed when: Salty Locks has a properly configured, functioning TikTok Shop connected to Shopify; the affiliate and tracking foundations are established; the complete system has been tested; and we understand how to operate it ourselves. We are looking for someone who can help us build this correctly the first time and leave us with a clean, understandable foundation that we can grow from.